Account-Based Marketing (ABM) Manager
About Us
Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and financial audit. Put simply, we build software for the people who enable trust between businesses.
We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Growth Equity at Goldman Sachs Alternatives, Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more.
We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.
As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by bringing together up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.
Role Overview
We are seeking an Account-Based Marketing Manager to lead and scale deeply personalized ABM programs across our target accounts. This role bridges Marketing, Sales, RevOps, and Customer Success to develop and execute high-impact, multi-threaded engagement strategies that accelerate pipeline, increase deal velocity, and build long-term strategic partnerships.
This role requires both strategic thinking and operational excellence. You will be responsible for defining account strategy, prioritization frameworks, and engagement roadmaps, while also owning end-to-end execution of ABM programs, from planning and content orchestration to launch, measurement, optimization, and reporting.
This is not campaign marketing; it is precision, partnership-driven ABM built for complex buying groups and enterprise decision-makers. This role carries clear pipeline generation and influence targets tied directly to revenue outcomes.
What You’ll Own
Strategic ABM Execution (1:1, 1:Few, 1:Many)
Develop and execute integrated ABM strategies across tiered account segments
Create comprehensive account strategies aligned to business objectives, revenue targets, and Sales priorities
Map buying groups and influence across executive and regional stakeholders
Design coordinated multi-channel engagement across digital, content, executive outreach, ads, gifting, and field activation
Create personalized assets including messaging frameworks, landing pages, thought leadership, and executive-level plays
Revenue and Pipeline Accountability
Own defined pipeline generation and pipeline influence targets across priority accounts
Drive measurable impact on opportunity creation, acceleration, and expansion
Partner with Sales and Customer Success to align ABM programs to active deals, whitespace, and expansion strategy
Sales and GTM Partnership
Collaborate closely with Sales, Marketing, and Customer Success to identify target accounts, define ICPs, map buying groups, and align go-to-market plays
Develop a deep understanding of deal strategy, account dynamics, competitive positioning, and AE priorities to align ABM plays directly to opportunity progression and revenue goals
Drive buying-group saturation and executive engagement across top accounts, tailoring programs to deal stage, blockers, and strategic objectives
Present performance insights, pipeline impact, and strategic recommendations to cross-functional leadership
Account Ecosystem Integration
Tailor messaging and thought leadership to align with each account’s innovation narrative
Embed our brand within account ecosystems (e.g., personalized hubs, co-branded assets, executive positioning)
Partner with internal champions to co-create messaging they confidently support publicly
Measurement, Optimization and Scale
Track account penetration, engagement depth, pipeline influence, velocity, and ROI
Manage and optimize the ABM tech stack; Hubspot, Tableau, Inlfu2, Usergems, and Sendoso
Leverage agentic AI and automation to increase personalization at scale, streamline execution, and improve decision-making efficiency
Translate performance data into strategic adjustments and proactive account actions
Build scalable, repeatable ABM playbooks to expand impact across strategic accounts
What Success Looks Like
Achieving and exceeding defined pipeline generation and influence targets
Measurable acceleration of deal velocity and expansion within target accounts
Increased executive engagement and buying-group reach
Strong alignment and execution cadence with Sales and Customer Success
Sustained account visibility that compounds awareness and trust over time
What We’re Looking For
5+ years of B2B marketing experience, with direct ABM ownership in SaaS or enterprise technology
Proven track record of driving measurable revenue impact (pipeline creation, acceleration, influence)
Experience partnering closely with enterprise Sales teams
Strong analytical skills and comfort translating data into strategy
Experience with Hubspot, Tableau, Inlfu2, Usergems, Sendoso and working with external agency support
Strategic thinker with hands-on execution capability
Strong cross-functional communication and executive presence
More about Fieldguide:
Fieldguide is a values-based company. Our values are:
Fearless - Inspire & break down seemingly impossible walls.
Fast - Launch fast with excellence, iterate to perfection.
Lovable - Deliver happiness & 11 star experiences.
Owners - Execute & run the business with ownership.
Win-win - Create mutual value & earn trust for life.
Inclusive - Scale the best ideas with inclusive teams.
Some of our benefits include:
Competitive compensation packages with meaningful ownership
Flexible PTO
401k
Wellness benefits, including a bundle of free therapy sessions
Technology & Work from Home reimbursement
Flexible work schedules