Affiliate Marketing Specialist
Role Overview
We are hiring an Affiliate Marketing Specialist to own our affiliate, word-of-mouth, and referral programs. The right person is a data-led growth marketer who knows how to design incentives, structure programs, and turn happy users and motivated partners into compounding, viral loops of new signups and active customers.
Key Responsibilities
Affiliate program ownership
Own the end-to-end affiliate program — recruitment, onboarding, activation, payouts, and ongoing performance management
Build a high-quality roster of affiliates across content creators, communities, comparison sites, KOLs, and niche operators relevant to our products
Set commission structures, tiers, and incentives that drive the right behaviour without leaking margin
Continuously prune low performers and double down on what is working
Referral and word-of-mouth programs
Design, launch, and iterate on user referral programs that turn customers into a reliable acquisition channel
Build word-of-mouth and ambassador motions that amplify product launches and key moments
Create the in-product surfaces, messaging, and reward mechanics that actually get users to share
Viral loops and growth mechanics
Identify and build viral loops within and around our products — where each new user predictably drives the next
Run structured experiments on incentives, reward design, sharing surfaces, copy, and timing
Map the math of each loop (k-factor, cycle time, payback) and continuously work to improve it
Data, measurement, and reporting
Instrument every program end-to-end so attribution, fraud, and performance are clean and reliable
Define and track the core KPIs: referred signups, activation rate, CAC, payback, fraud rate, share rate, k-factor
Build dashboards that make program health legible to the wider team and inform decisions on spend, incentives, and scope
Proactively detect and shut down fraud, abuse, and incentive gaming
Cross-functional collaboration
Work closely with product and engineering on in-product referral surfaces, tracking, and attribution
Partner with finance and compliance on payout structures, KYC/AML, and program terms
Coordinate with the wider growth, content, social, and partnerships teams to amplify programs at launch and on an ongoing basis
Requirements
3–5 years in affiliate, referral, partnerships, or growth marketing with direct ownership of a measurable program
Demonstrable track record growing a meaningful acquisition channel through affiliates, referrals, or viral loops
Strong data orientation — comfortable in spreadsheets, BI tools, and attribution platforms, and confident in SQL or willing to learn
Hands-on experience with affiliate platforms (Impact, PartnerStack, Trackier, Everflow, or similar) and referral tooling
Sharp instincts for incentive design — what motivates partners and users without breaking program economics
Strong written English and the ability to recruit, brief, and manage external partners professionally
Self-starter mindset, comfortable owning a program end-to-end in a fast-moving environment
Nice to Have
Working knowledge of crypto, digital assets, and the crypto KOL / ambassador / community ecosystem
Experience running affiliate or referral programs for trading, fintech, or other financial products
Familiarity with crypto-native channels (X/Twitter, Telegram, Discord, YouTube creators, on-chain campaigns)
Experience with fraud detection and prevention in incentive-driven programs
Comfort using AI tooling for partner research, outreach, and content personalisation
What Success Looks Like in the First 6 Months
A live, performing affiliate program with a curated roster of partners and clean attribution
A redesigned (or net-new) user referral program with measurable k-factor and steady cycle time
A clear dashboard of program health — signups, CAC, payback, fraud, and share rate — trusted across the team
Demonstrable contribution to overall acquisition from affiliate, referral, and word-of-mouth channels
Perks
Remote Setup
HMO on day 1