Amazon Ads/PPC Specialist – Indie Author Book Launch Campaign

About This Role

This two-month Amazon KDP advertising campaign targets readers seeking "chaos to redemption" narratives—transformation stories in the addiction, recovery, and personal development categories. Your role is to build a profitable ads ecosystem from the ground up, continuously optimize performance, and drive conversions. This role is active, data-driven management with direct accountability for return on ad spend (ACOS) and overall campaign profitability.

Campaign Duration: Mid-June 1 – End of August, 2026

Platform: Amazon KDP Advertising

What You'll Own:

Strategy & Account Setup

-Create and configure Amazon KDP Ads account, linking to the author's book profile

-Develop advertising strategy aligned with book launch timeline and budget constraints

-Set up initial campaign architecture (Automatic + Targeted campaigns) with clear performance objectives

-Configure account settings, bid strategies, daily budgets, and spend parameters

-Establish performance baselines and success metrics (target ACOS, daily spend, conversion rate targets)

Campaign Execution & Optimization

-Conduct comprehensive keyword research, identifying high-intent search terms (e.g., "addiction memoir," "recovery stories," "chaos to redemption," "indie books," related categories)

-Test and launch new keyword variations across targeted campaigns; pause underperformers with clear reasoning

-Add strategic negative keywords to prevent wasted spend on irrelevant searches

-Continuously adjust bids based on keyword performance, increasing bids for winners and reducing/pausing low-performers

-Allocate and reallocate daily budgets across campaigns to maximize ROI and capture highest-performing channels

Performance Monitoring & Optimization

-Track ACOS (Advertising Cost of Sales) daily, with weekly analysis

-Monitor conversion rates, click-through rates, and cost-per-click trends

-Analyze ROI by campaign, keyword, and audience segment

-Identify optimization opportunities and implement changes proactively (bid adjustments, keyword additions, targeting refinements)

-Document all changes and their impact on performance metrics

Reporting & Communication

-Deliver weekly performance reports to project lead including:

-ACOS and trend analysis

-Total spend, clicks, conversions, and estimated revenue generated

-Top-performing keywords and campaigns

-Recommended strategy adjustments or budget reallocations

-Current daily spend status vs. budget

-Present clear recommendations for budget increases/decreases based on performance data

-Maintain transparent communication on campaign health and any concerns

Ideal Candidate

-Proven experience managing Amazon KDP or Amazon Advertising campaigns (minimum 1–2 years)

-Strong understanding of ACOS, conversion tracking, and profitability metrics

-Experienced with Seller Central and Amazon's advertising interface

-Excellent analytical skills; ability to interpret data and make data-driven decisions quickly

-Comfort with keyword research tools and bid management

-Track record of reducing ACOS while maintaining consistent conversion volume

-Clear written communication; ability to explain performance trends to non-technical stakeholders

-Detail-oriented with strong organizational skills

-Experience with indie/self-published books is a plus, but not required

Interested? Please apply with case studies or examples of past Amazon KDP campaigns you've managed, including:

-Target ACOS you achieved

-Average daily spend and total campaign spend

-Any significant wins (e.g., keywords with exceptional ROI, campaigns scaled profitably)

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