Analytics Strategist- Ptarmigan Media

Omnicom Media is the media services division of Omnicom Group Inc., focused on delivering transformational experiences for consumers and clients. The Analytics Strategist will support the Business Analytics & Data Operations function by ensuring data quality, reporting accuracy, and operational excellence, while collaborating with various teams to monitor data health and troubleshoot discrepancies.

Responsibilities

• Perform rigorous QA on campaign data across platforms to ensure accuracy and completeness
• Validate tracking implementation, taxonomy adherence, and naming convention consistency
• Monitor data ingestion pipelines and identify discrepancies or anomalies
• Reconcile data across platforms (ad servers, media platforms, analytics tools, internal systems)
• Troubleshoot and resolve data inconsistencies in collaboration with technical and media teams
• Support the development and maintenance of data validation frameworks and QA checklists
• Document recurring issues and contribute to process improvements that enhance data resilience
• Assist in root cause analysis for reporting discrepancies or tracking errors
• Ensure reporting outputs align with source-of-truth data
• Build, update, and maintain dashboards under the direction of the Analytics Manager
• Execute recurring and ad hoc reporting with a strong emphasis on accuracy and timeliness
• Perform pre- and post-delivery QA on all reports before distribution
• Organize and validate campaign data, build clear visuals, and provide structured analysis to support reporting and insight development
• Support reporting automation efforts to reduce manual errors and improve efficiency
• Support data ingestion, transformation, and workflow monitoring processes
• Ensure campaign tracking parameters are correctly implemented prior to launch
• Monitor campaign data health throughout the campaign lifecycle
• Maintain documentation for data processes, taxonomies, and governance standards
• Escalate systemic data issues to the Analytics Manager with recommended next steps
• Partner with Digital Media teams to confirm accurate campaign setup and tracking
• Work with Account teams to clarify reporting requirements and timelines
• Coordinate with offshore or technical teams to resolve data pipeline issues
• Support performance review meetings by providing validated reporting and data explanations

Skills

• Strong attention to detail and commitment to data accuracy
• Foundational understanding of digital media metrics and campaign tracking
• Experience working with dashboards, preferred experience in Datorama
• Comfort working with large datasets and performing reconciliation across multiple sources
• Understanding of campaign tracking parameters (UTMs, tagging, platform naming conventions)
• Ability to identify anomalies and investigate root causes
• Strong organizational and documentation skills
• Clear written and verbal communication skills
• Ability to manage multiple reporting deadlines in a fast-paced environment

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits

Company Overview