Assistant Vice President, Consumer Engagement - Digital Acquisition

Join Our Innovative Team and Drive Digital Growth

We are seeking a highly skilled and motivated Assistant Vice President, Consumer Engagement - Digital Acquisition to lead the development and execution of digital marketing strategies that drive aggressive new account growth for our Verizon credit card portfolio. As a key member of our centralized Consumer Engagement Team, you will work closely with our client marketing team to deliver extraordinary customer experiences and drive business results.

In this remote-based role, you will have the flexibility to work from home and occasionally commute to our nearest office for in-person engagement activities. We offer a competitive salary range of $90,000 - $155,000 per year, eligible for an annual bonus based on individual and company performance, and a comprehensive benefits package.

Key Responsibilities:

• Develop and execute digital acquisition strategies through partner channels, including purchase path, deep digital marketing integration, and display media, social, and paid search experiences
• Implement A/B testing plans, segmentation, and personalization strategies to drive lifts in response
• Lead reviews and tollgates, maintaining a focus on risk areas such as Fair Lending and UDAAP
• Manage digital acquisition Workfront processes and proactively identify and escalate issues
• Monitor and measure performance of digital marketing campaign metrics versus plan
• Support broader Consumer Engagement team on other marketing projects and contribute to the development of enterprise-wide digital acquisition best practices

Requirements:

• Bachelor's degree or equivalent experience in Digital Marketing
• 5+ years of experience in digital platform management and/or marketing, with a combination of web, email, mobile experience
• Marketing management software experience, such as Workfront
• Analytics experience with competencies in analytic dashboards and tracking
• Ability to travel as needed (~10%)

Desired Characteristics:

• Bachelor's Degree in Business, Marketing, or Technology
• Prior experience with Senior Leadership and/or Senior Management
• Detail-oriented with experience working in a fast-paced environment
• Digital marketing experience, including digital marketing integration, display media, social, and paid search
• Consumer/digital-first mentality and experience influencing organizations and other professionals

What We Offer:

• Competitive salary and bonus structure
• Comprehensive benefits package
• Flexible work arrangements, including remote work options
• Opportunities for professional growth and development
• Diverse and inclusive culture with a commitment to diversity, equity, and inclusion

How to Apply:

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