Associate Director of Performance & Growth
Position Summary
AUIB is seeking a dynamic and experienced Associate Director of Performance & Growth to drive its mission of achieving strategic enrollment growth and performance-driven marketing excellence. In this pivotal role, the Associate Director of Performance & Growth will lead and optimize the student acquisition funnel, oversee digital marketing and CRM operations, manage data-driven enrollment strategies, and ensure continuous growth and operational efficiency. If you’re an innovative leader with a passion for performance marketing, analytics, and student recruitment, this role is for you. Whether you’re actively seeking a new challenge or passively considering your next step, AUIB offers an exciting opportunity to make a lasting impact.
Key Responsibilities
Enrollment Growth Strategy & Planning: Develop and execute comprehensive enrollment growth strategies aligned with institutional targets and recruitment goals.
Digital Marketing & Lead Generation: Oversee performance marketing campaigns across digital channels to maximize lead generation, conversion, and ROI.
CRM & Data Management: Manage CRM systems, lead tracking workflows, reporting standards, and data integrity to support enrollment operations.
Contact Center & Enrollment Conversion: Supervise contact center and enrollment advisory functions to ensure effective communication, inquiry handling, and student conversion.
Analytics, Reporting & Optimization: Monitor performance metrics, manage dashboards, analyze funnel performance, and implement continuous improvement initiatives.
Ideal Candidate Profile
Strategic Thinker: Able to align marketing and enrollment strategies with institutional goals and growth targets.
Data-Driven Leader: Strong analytical mindset with the ability to translate insights into actionable decisions.
Digital Marketing Expert: Experienced in performance marketing, lead generation, and conversion optimization.
Strong Communicator: Excellent communication and presentation skills with the ability to collaborate across teams.
Innovative Problem Solver: Adaptable professional who can improve systems, optimize workflows, and drive continuous innovation.
Education and Experience
Required Education: Bachelor’s degree in marketing, Business Administration, Data Analytics, or a related field.
Years of Relevant Experience: Minimum 10 years of experience in performance marketing, growth strategy, or enrollment management. Specific Skills or Expertise: Strong background in digital marketing, CRM systems, data analytics, funnel optimization, and team leadership.
Additional Certifications: Master’s degree is a plus. Relevant certifications in digital marketing, analytics, or CRM platforms are preferred.
Personal Attributes: Results-oriented, collaborative, adaptable, innovative, and committed to continuous improvement and accountability.
#LI-REMOTE
Why AUIB?
Diversity and Inclusivity: At AUIB, we champion diversity and inclusivity in every aspect of campus life. Our vibrant community is a tapestry of cultures, ideas, and dreams, ensuring a welcoming environment for everyone through fair and equal policies.
Competitive Benefits: AUIB offers competitive salaries, comprehensive health plans, and generous leave policies, ensuring the well-being and satisfaction of our staff.
Professional Development: With numerous opportunities for career progression and professional development, AUIB is the ideal place to enhance your skills and advance your career.
A Thriving Community: Our expatriate faculty and staff enjoy comfortable on-campus accommodations, and a vibrant campus equipped with state-of-the-art facilities, including an expansive library, modern classrooms, and recreational amenities.
A Legacy of Excellence: Situated in Baghdad, AUIB is dedicated to reviving the city’s historic legacy of learning and culture. Joining AUIB means being part of a prestigious project envisioned by prominent figures in business, government, and education.
Application Requirements:
To be considered for any role at the American University of Iraq—Baghdad (AUIB), applicants are required to submit the following documents:
Cover letter: Detail how your skills and experience align with the specific requirements of the position you are applying for.
Resume/Curriculum Vitae: Provide an up-to-date resume or CV.
Identification: A valid national ID or passport is required for the application process.
Please note that applications missing any of these components will not be considered.
Candidates Shortlisted for an Interview:
If you are shortlisted for an interview, you will need to provide additional documentation:
Educational transcripts and certifications must be translated into English.
References: Provide contact details for three references who have either worked with you or supervised your work.