B2B Demand Generation Specialist ( ERP)

Role - B2B Demand Generation Specialist ( ERP)

Work Mode - Remote ( for Filipino Citizen)

Exp - 3 to 5 Years

Shift timing - EST Working hours

Job Role & Responsibilities

About the Role

We are looking for a B2B Demand Generation Specialist with hands-on experience in generating enterprise demand specifically for SAP and/or ServiceNow solutions.

This role focuses on building qualified pipeline through targeted enterprise campaigns, not just lead volume. You will work on account-based marketing, multi-channel campaigns, and AI-driven optimization to drive meetings and opportunities.

(CIOs, CTOs, HR Heads, etc.)

Execute Account-Based Marketing (ABM) strategiesKey Responsibilities
Enterprise Demand Generation (Core Focus)
Plan and execute demand generation campaigns for:
SAP services / implementations / integrations
ServiceNow solutions / workflows
Target enterprise accounts and decision-makers 

Campaign Execution (Multi-Channel)

Run campaigns across:
LinkedIn Ads (primary channel)
Google Ads
Email / outbound campaigns
Drive campaigns for webinars, demos, case studies, and whitepapers
Create messaging aligned with enterprise pain points

Pipeline & Conversion Ownership

Generate qualified leads → meetings → pipeline
Work with SDR/Sales teams to improve:
Lead quality
Conversion rates
Focus on pipeline impact, not just CPL

AI & Optimization

Use AI tools for:
Ad copy and campaign messaging
Audience targeting and segmentation
Campaign optimization and insights
Continuously improve performance using data

Tracking & Analytics

Manage tracking (UTMs, pixels, CRM integration)
Analyze metrics (CTR, CPL, SQLs, pipeline value)
Share insights and optimize campaigns

Collaboration

Work with content/design for enterprise-ready assets
Align with sales on ICP, accounts, and feedback loops

Technical background

3–5 years of experience in B2B Demand Generation / Performance Marketing

Experience working in enterprise / IT services / SaaS environment

Hands-on exposure to:

SAP ecosystem OR ServiceNow platform (preferred)

Strong experience in:

LinkedIn Ads (must-have)
ABM (Account-Based Marketing)
B2B funnel management

Proven ability to generate:

Enterprise leads
Qualified meetings
Pipeline contribution

Strong understanding of:

Enterprise buying cycles
Multi-stakeholder decision-making

Minimum skills we look for

Must Have

Experience in enterprise demand generation
Ability to target and engage enterprise decision-makers
Strong ownership of pipeline and performance metrics

Nice to Have

Experience in SAP / ServiceNow ecosystem
Experience in SaaS / IT services / consulting firms
Familiarity with CRM tools (Salesforce, HubSpot, etc.)
Exposure to AI tools (ChatGPT, Claude, Jasper, etc.)