Brand Naming & Trademark/SEO Risk Consultant B2C & B2B

Overview

We’re an early-stage team evaluating a product name for a SaaS offering and need an experienced specialist to help us assess risk and make a go/no-go decision.

Scope of Work

Evaluate an existing product name across:

Trademark risk (high-level screening, not legal filing)

SEO/search competitiveness and potential conflicts

Brand distinctiveness within a crowded category

Provide a clear recommendation: retain current name vs rebrand

If rebrand is advised:

Propose a set of strategically sound alternative names

Conduct basic domain availability checks

Perform light trademark screening (USPTO-level)

Provide rationale for top recommendations

Deliverables

Concise report or deck including:

Recommendation with supporting reasoning

Key risks (legal, SEO, brand confusion)

Alternative naming directions (if applicable)

Notes on domain and trademark availability

Ideal Experience

Proven work in product or company naming (SaaS or tech preferred)

Familiarity with trademark screening processes (USPTO, classes, etc.)

Understanding of SEO implications in brand naming

Ability to combine strategic thinking with practical execution

Nice to Have

Experience naming venture-backed startups

Portfolio showing previous naming projects

Notes

Details about the product and current name will be shared after NDA

Please include examples of prior naming or brand strategy work

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