Brand System & Marketing Designer

This is a remote position.

**PLEASE CAREFULLY READ ALL THE DETAILS BEFORE APPLYING***

Job Title: Brand System & Marketing Designer

Work Type: 

Remote/WFH

Full-time 

Working Hours: TBD (Usually US Hours/Night shift)

Start Date: TBD

JOB OVERVIEW:

We are looking for a designer who can convert structured business and brand inputs into clean, usable, and repeatable visual systems.

This includes:

Brand identity systems

Brand manuals/guidelines

Marketing and sales assets

High-fidelity landing page layouts (design only, no coding)

This is a system-building role, not a one-off design role.

JOB ROLE & RESPONSIBILITIES: 

Core Responsibilities

1. Brand System Development

Build complete identity systems:

Logo system (primary, secondary, icon, light/dark, usage rules)

Color architecture (primary/secondary/neutral + hierarchy and usage)

Typography system (roles, scale, spacing, rules)

Visual guidelines that make the brand easy to apply consistently

Produce a concise, structured brand manual (approx. up to 30 pages) that enables consistent execution without further explanation.

2. Asset Creation & Application

Apply the system across:

Website visual systems and landing page layouts

Sales and operational collateral (proposals, invoices, PDFs, templates)

Presentation systems

Basic marketing and social assets aligned with the brand

3. Landing Page Design (No Coding)

Design high-fidelity desktop and mobile layouts based on structured content maps

Ensure:

Clear visual hierarchy

Strong presentation of offer, proof, and CTA

Clean structure for developer or AI implementation

4. Structured Workflow Execution

Work from detailed inputs (questionnaires, strategy docs, briefs)

Translate inputs into structured outputs without guesswork

Ask clarifying questions where needed

Maintain organized files, naming conventions, and version control

JOB REQUIREMENTS:

Tools & Technical Stack

Adobe Creative Cloud:

Illustrator (vector/logo systems)

Photoshop

InDesign (brand manuals and structured documents)

Figma (or equivalent):

Layout systems

Landing page design

Components and reusable design systems

File expectations:

Clean, structured source files (AI, PSD, INDD, Figma)

Exported assets (SVG, PNG, PDF, etc.)

Organized layers, frames, and components for reuse and handoff

Seniority & Profile

Target: Strong mid-level designer with clear potential to grow into a lead role

Experience:

3–5+ years in brand, visual, or marketing design

Portfolio showing full brand systems (not just logos)

Real landing page or web design examples with strong structure

Key attributes:

Thinks in systems, not one-off designs

Can interpret structured written input and translate it visually

Understands hierarchy, clarity, and communication—not just aesthetics

Can explain design decisions in terms of business outcomes

Strong written and spoken English

• Purely aesthetic or trend-driven designers
  

  Inconsistent or style-heavy portfolios
  

  Designers who require constant direction or vague briefs
  

  Dribbble-style work without real-world application
  

  Future Growth (Important)
  

  This role is designed to evolve.
  

  Over time, this person may:
  

  Help manage additional specialized designers (motion, UI, ads, etc.)
  

  Maintain quality control across all visual outputs
  

  Support basic performance tracking and reporting (what is working, what is not)
  

  We are not hiring a manager today—but we want someone capable of growing into that role.