Business Development Manager

Why Work at Banner?

For over 50 years, Banner Engineering has been at the forefront of industrial automation. We offer products and solutions including award-winning sensors, wireless solutions, machine safety, indication and LED lighting. From Fortune 500 leaders to innovative startups, Banner's award-winning products and solutions are helping companies around the world increase efficiency, reduce costs, safeguard equipment, and protect personnel. Our commitment to innovation shows through a continuous, market-driven evolution of products and technology. With engineers employed in nearly every major department, engineering is in our DNA.

Banner is a rapidly growing company that offers many personal development opportunities, an excellent benefits package, and a collaborative team of employees who are passionate about what they do.

Position Summary

The Business Development Manager – Networking, Connectivity, and Condition Monitoring will play a key role in driving growth across Banner’s various product families. This role is responsible for developing new business opportunities, expanding strategic customer relationships, identifying high-value applications, and helping position Banner as a preferred partner for industrial automation, machine health monitoring, and connected factory solutions.

This position will focus on both new and existing customers, including OEMs, end users, system integrators, distributors, and strategic accounts. The ideal candidate will have strong technical sales capability, experience with industrial automation or related technologies, and the ability to translate customer needs into scalable business opportunities for Banner.

This position reports to the VP of Networking, Connectivity, and Condition Monitoring.

What You’ll Be Doing

This is a great opportunity for someone who enjoys working collaboratively, driving growth in new markets, and making a meaningful impact across teams and projects. Below are some key responsibilities of the role.

Key Responsibilities

Develop new business opportunities for Banner’s networking, connectivity, remote I/O, industrial wireless, and condition monitoring solutions

Identify and pursue target accounts in strategic market segments where Banner’s connected automation and machine health solutions can provide measurable customer value

Make joint sales calls with Area Sales Managers, Strategic Account Executives, distributors, product management, marketing, engineering, and sales enablement teams to develop and execute account and market strategies

Work closely with customers to understand their operational challenges, automation architecture, machine health objectives, data connectivity needs, and business drivers

Provide subject matter expertise and technical credibility to help customers understand Banner’s value proposition across connectivity, sensing, monitoring, and industrial communication solutions

Develop, document, and clearly define business opportunities, including customer pain points, value proposition, estimated revenue potential, competitive landscape, and path to close

Support early-stage opportunity discovery, customer qualification, application analysis, and solution positioning

Help customers evaluate solutions involving industrial networks, remote I/O, IO-Link, Modbus, Ethernet-based protocols, wireless communication, condition monitoring sensors, and related software or gateway products

Drive growth with customers focused on predictive maintenance, reliability, asset monitoring, operational efficiency, remote monitoring, and connected industrial equipment

Collaborate with product management and engineering to communicate market needs, customer requirements, competitive intelligence, and potential product gaps

Develop and support sales tools, customer presentations, application stories, ROI models, and market-specific collateral in partnership with marketing and sales enablement

Coordinate selling activities across the Banner organization to ensure required stakeholder involvement and alignment

Represent Banner at industry events, trade shows, conferences, customer meetings, and relevant associations to increase market visibility and remain current on industry trends

Manage a pipeline of opportunities and provide regular updates to leadership on progress, market feedback, forecasted revenue, risks, and trends

Maintain accurate records and documentation related to accounts, contacts, activities, and opportunities in the CRM system

Meet or exceed annual sales, pipeline development, and strategic growth objectives

Uphold compliance with organizational policies, procedures, and applicable regulations

Other duties as assigned

What You Bring to the Table

To perform this job successfully, you must be able to perform each essential duty satisfactorily, and regular attendance is required. The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job. Reasonable accommodation may be made to support individuals with disabilities.

Required

Bachelor’s Degree in Engineering, Physics, Business, or related field, or equivalent professional experience

Associate degree in Business, Engineering, Industrial Technology, or related field and 6 years of direct field sales experience in lieu of a bachelor’s degree

At least 5 years of technical sales, business development, strategic account, or field sales experience in industrial automation, industrial networking, connectivity, controls, reliability, condition monitoring, or related markets

Strong technical sales ability and expertise in automation / controls, sensing, cabling, and safety systems

Familiarity with at least some of the following technologies: IO-Link, ModbusRTU, ModbusTCP, Ethernet/IP, Profinet, MQTT, industrial wireless, remote I/O, condition monitoring sensors, vibration monitoring, machine health, or predictive maintenance solutions

Ability to work cross-functionally with sales, product management, engineering, marketing, and channel partners

Proficiency in MS Office Suite

Strong verbal and written communication skills

Ability to effectively manage long projects and collaborate across teams

Ability to travel up to 50% to meet distributors or customers

Preferred

Experience with industrial networking, remote I/O, IO-Link, wireless, gateways, or industrial communication protocols

Experience selling condition monitoring, predictive maintenance, reliability, or asset monitoring solutions

Experience selling to maintenance, reliability, operations, engineering, and plant leadership teams

Experience working with distributors, manufacturer representatives, system integrators, or OEM partner networks

Experience with strategic selling, account planning, sales metrics, forecasting, and pipeline management.

Demonstrated ability to manage long-cycle opportunities and coordinate multiple internal and external stakeholders.

What to Expect at Work

Physical Demands

The physical demands described here must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to support individuals with disabilities.

May sit for up to 8 hours per day.

Continuous movement, walking, or standing at times.

Exposed to a computer screen for extended periods.

May require repetitive motions such as utilize a computer mouse, keyboard, computer, and other standard office equipment.

Communicate with others frequently.

Ability to travel by car or airplane to customer sites frequently 50%

Working Environment

The work environment characteristics described here are representative of those you may encounter while performing the essential functions of this job.

Remote-based home office environment.

Field position working on-site at customers, from your car, and from your home depending on the day

Frequent interaction with external partners and customers, as well as employees across all levels of the organization

Exposure to moderate noise, moving mechanical parts, and temperature changes in production areas

PPE may be required in specific areas (e.g., safety glasses, hearing protection)

Standard hours Monday through Friday; occasional overtime or travel may be required

Exposure to various manufacturing, warehousing, or related industrial locations as well as moderate noise, moving mechanical parts, and temperature changes in production.

Pay and Benefits

Banner Engineering is committed to offering competitive pay and benefits, including, but not limited to:

401(k) with match

Student Loan 401(k) match program

Medical, Dental, and Vision Insurance Plans

HSA (Health Savings Account) with company contribution

Paid Time Off (PTO)

Sales Bonus and Profit Sharing Eligibility

Flexible work hours

Life Insurance

Paid Parental Leave

Pet Insurance

 

Base Pay Range: $120,550 - $174,563.00

The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons. This position is also eligible for annual sales bonus.

Core Values

Customer Driven, Accountability Focused, Integrity Always, New Solutions – Every Day

If you excel in a dynamic, collaborative environment and are looking for meaningful challenges and opportunities to grow, you’ll find a great fit here. Banner Engineering is a premier employer headquartered in MN, offering competitive compensation, comprehensive benefits, and opportunities for professional development as we rapidly grow in the Industrial Automation industry.

Banner Engineering is an equal opportunity employer that considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, national origin, disability, or protected veteran status.

Equal Opportunity Employer (EOE) M/F/D/V

This job description reflects management’s assignment of key responsibilities. it does not prescribe or restrict the tasks that may be assigned.