Business Development Representative (BDR)

Helpside is a Utah-based Professional Employer Organization (PEO) that simplifies HR services for small and mid-sized businesses. The Business Development Representative (BDR) will connect with key decision-makers to educate them on the benefits of partnering with a PEO and secure qualified meetings for Account Executives.

Responsibilities

• Conduct high-quality cold calling, social selling, and email sequencing to SMB decision-makers across Utah, Arizona, Wyoming, and other target markets
• Craft personalized messaging that highlights Helpside’s ability to cut admin costs, improve benefits, and reduce risk for growing businesses
• Qualify prospects against our Ideal Client Profile (industry, headcount, multistate payroll needs, desire for bundled HR/benefits) and book meetings on AEs’ calendars
• Log all activities, dispositions, and notes in Outreach (or similar) in real time
• Maintain clean data hygiene and ensure a seamless hand-off to Account Executives
• Master Helpside’s service stack—payroll, health & supplemental benefits, HR compliance, safety, workers’ compensation—and articulate the value in clear business terms
• Stay current on PEO industry trends, competitor positioning, and regulatory changes impacting employers
• Exceed weekly/monthly activity and meeting quotas; track personal KPIs
• Share call insights and objection trends with marketing to refine campaigns
• Participate in ongoing sales training and peer call-coaching sessions

Skills

• Comfortable making high-quality outbound calls per day and navigating gatekeepers
• Excellent verbal, written, and digital communication skills; strong business acumen
• Experience with Outreach or a comparable CRM and sales-engagement stack
• Self-starter, resilient, and eager to learn in a fast-growing, team-oriented culture
• Located in, or willing to travel occasionally to, Utah-front-range markets
• 1+ year in a BDR/SDR or other high-volume outbound sales role (software, HR tech, PEO, or staffing preferred)

Benefits

• Employer-subsidized health plans
• Access to dental, vision, life & disability
• 401(k)
• Generous PTO
• Paid holidays
• Hybrid flexibility
• Ongoing professional development with sales experts

Company Overview