Business Development Representative (BDR) – Product

Business Development Representative – Product 

**Location:** Remote (eligible states include AZ, CO, CT, FL, GA, IL, NC, NV, OH, SC, TN, TX, VA, WI) 

**Job Type:** Full-Time / Salaried 

**Compensation:** $45,000–$55,000 base salary plus commission and bonus opportunities 

**On-Target Earnings (OTE):** $75,000–$90,000+ with no cap 

Business Development Representative (BDR) – QuickBooks & Intuit Solutions 

Position Summary 

The Business Development Representative (BDR) is a high-energy, revenue-focused member of the sales team responsible for creating opportunities, building relationships, and driving product sales from conversation to close. 

This role combines fast response to inbound leads with proactive outbound outreach to prospective and existing customers. The BDR will focus primarily on selling QuickBooks and Intuit products, while also identifying opportunities for related solutions and services that support the client’s accounting, financial, and operational needs. 

As one of the first points of contact for many clients, the BDR plays a key role in setting the tone for the customer’s experience. This person knows how to connect quickly, ask smart questions, uncover business needs, recommend solutions, and move customers toward a purchase or the appropriate next step. 

The BDR is not just qualifying leads — they are actively engaging customers, positioning products, creating urgency, following up with purpose, and closing or advancing sales opportunities. When a client needs become more complex, the BDR will coordinate with the appropriate Account Executive, consultant, or internal expert to ensure the customer receives the right guidance and solution. 

This role is ideal for someone who is competitive, driven, adaptable, and relationship focused. The right candidate enjoys sales, thrives on activity, follows up consistently, and is motivated by turning conversations into revenue while helping businesses choose the right solutions. 

 

Key Responsibilities 

Inbound Lead Management 

Respond promptly to inbound leads from marketing, referral, partner, website, and other lead channels  

Engage prospects quickly to understand their business needs, pain points, goals, timeline, and buying intent  

Conduct discovery conversations that uncover product fit, urgency, budget, decision-making process, and next steps  

Recommend and position appropriate QuickBooks and Intuit solutions based on the customer’s needs 

Provide product demonstrations to prospective customers, highlighting relevant features, benefits, and use cases  

Educate prospects on product options, licensing, subscriptions, support offerings, payroll, payments, hosting, and related solutions  

Create urgency and guide prospects toward a purchase decision  

Prepare or assist with quotes, product recommendations, and next-step communications 

Follow up consistently to move inbound opportunities forward and close product sales  

Identify opportunities for related Fourlane services, including file review, data migration, training, consulting, and advisory support 

Route or coordinate more complex consulting, implementation, or service opportunities with Account Executives, consultants, or senior sales resources while maintaining strong customer experience 

Outbound Prospecting & Customer Re-Engagement 

Conduct outbound calls and email campaigns to existing customers and dormant accounts 

Re-engage prior leads and identify new sales opportunities within the current customer base 

Generate interest in upgrades, renewals, additional licenses, and related solutions 

Promote new Intuit offerings, support plans, payroll, payments, and hosting services  

Maintain ongoing communication touchpoints to drive customer retention and expansion opportunities  

Product Sales Focus 

Drive sales and opportunity generation for: 

Intuit Enterprise Suite 

QuickBooks Desktop  

QuickBooks Online  

QuickBooks Support  

Intuit Payments  

Intuit Payroll  

QuickBooks Desktop Hosting  

3rd Party Applications 

Key Focus Areas 

Promote and position Intuit solutions based on customer needs 

Identify upgrade and cross-sell opportunities 

Support mid-market growth initiatives through Enterprise Suite lead generation  

Maintain strong product knowledge across the Intuit ecosystem  

Sales Development Activities 

Build and maintain an active pipeline of product sales and service opportunities 

Document customer interactions, demo notes, buying signals, objections, and follow-up activity within CRM systems  

Conduct product demos for QuickBooks and Intuit solutions when appropriate to support the sales process 

Schedule meetings or advanced demos with Account Executives, consultants, or product experts for more complex opportunities  

Collaborate with marketing and sales leadership on campaigns, outreach strategies, and customer re-engagement initiatives  

Consistently follow up on open opportunities, nurture long-term prospects, and move qualified buyers toward close 

Qualifications 

Required Qualifications 

1–3+ years of experience in sales, business development, customer service, or inside sales 

Strong verbal and written communication skills  

Comfortable making outbound calls and engaging customers proactively  

Strong organizational skills and attention to detail  

Self-motivated with the ability to work in a fast-paced environment  

Preferred Qualifications 

Experience selling SaaS, accounting software, or technology solutions 

Familiarity with QuickBooks or Intuit products  

Experience using CRM systems and sales tracking tools  

Exposure to outbound sales campaigns and lead nurturing  

Basic understanding of small business operations or accounting workflows  

Core Competencies 

Relationship Building 

Ability to establish rapport quickly and build trust with prospective and existing customers. 

Communication Skills 

Confident and professional phone, email, and virtual communication abilities. 

Sales Mindset 

Driven to identify opportunities, generate pipeline activity, and contribute to revenue growth. 

Product Curiosity 

Willingness to learn and stay informed on the Intuit product ecosystem and related business solutions. 

Persistence & Follow-Through 

Consistent follow-up and engagement with prospects and customers. 

Success Metrics 

Number of qualified opportunities generated 

Product sales revenue  

Outbound activity metrics (calls, emails, follow-ups)  

Conversion rates from inbound and outbound leads  

Pipeline contribution  

Customer re-engagement and retention activity  

Career Path & Growth 

This role is designed as a growth path into: 

Senior BDR 

Account Executive  

Solutions Consultant  

Account Manager / Client Ownership  

Over time, the BDR will gain deeper exposure to: 

Consultative selling 

Mid-market opportunities  

Intuit Enterprise Suite positioning & sales

Professional sales services 

Long-term account management and relationship ownership