Category Insights Manager

Mission Statement:

We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America.  We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers!  We are more than a product and more than a company; we are a culture.  A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency.  Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.

Job Summary

The Category Insights Manager supports category leadership by applying syndicated data and customer insights to drive category growth across key retail channels. This role partners with Sales, Marketing, Revenue Growth, working within the Insights COE to build compelling category stories for retailers, inform line reviews, and support channel strategies. The ideal candidate brings hands-on experience working with Nielsen or Circana and strong presentation skills with retail customers. This role will help translate insights into strategies that expand distribution, improve shelf execution, and support innovation across the portfolio.

Job Details

Key Responsibilities: 

Category Insights and Analysis 

Analyze syndicated data, shopper trends, and competitive performance 

Develop insights that support account strategies and category recommendations 

Support line review storytelling and help build the national narrative that can be customized by customer 

Retailer and Customer Engagement 

Present category insights and recommendations to key retail partners 

Support customer business planning with clear, data-driven insights 

Partner with Sales to prepare selling decks, assortment proposals, and shelf strategies 

Performance Support 

Track category performance across channels using syndicated and internal data 

Identify distribution, market share, velocity, and pricing opportunities 

Support reporting needs for Sales and Revenue Growth Management 

Cross-Functional Collaboration 

Work within Insights COE to align methodologies and reporting 

Coordinate with Channel and Customer teams to apply insights to execution 

Support innovation validation efforts by providing category context and macro trends 

Insights Delivery 

Be resourceful in building insights and stories using limited or incomplete data 

Recommend practical solutions grounded in the realities of customer environments 

Education and Skill Requirements 

Bachelor’s degree in business, marketing, analytics, or related field 

4–6 years experience in Category Management or CPG insights 

Proficiency with Nielsen or Circana platforms 

Experience presenting directly to retailers in formal and informal settings 

Strong analytical skills and ability to simplify data for action 

Ability to work independently, adapt quickly, and operate in fast-paced growth environment 

Position Type/Expected Hours of Work/Physical Requirements 

This is a full-time position and may require long hours and may require weekend and nights work per events. 

Travel Requirements: 25% 

While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment. 

Specific vision abilities required by this job include close vision requirements due to computer work. 

Light to moderate lifting is required. 

Ability to uphold the stress of traveling. 

Regular, predictable attendance is required