Client Solutions Analyst - Digital Marketing

Kepler is a company that specializes in engineered marketing to enhance brand-consumer relationships through data and technology. The Client Solutions Analyst - Digital Marketing will manage digital marketing campaigns, collaborating with clients and internal teams to optimize and analyze campaign performance.

Responsibilities

• Become an expert in leveraging digital media channels for maximum impact – including display (banner ads), search (Google, Yahoo!/Bing), social (Facebook, Twitter, Pinterest) and online video (Hulu, YouTube), among others
• Work directly with clients, platform partners, and internal teams to understand business and marketing goals, leveraging analytics to advance these goals
• Provide input and guidance around campaign design and innovation in support of client business objectives
• Launch and actively optimize and manage campaigns across trading platforms
• Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis
• Lead day-to-day client & partner communications
• Manage projects across multiple internal & external stakeholders, helping to prioritize efforts and guide progress
• Understand and comply with company best practices
• Own management of campaigns across various platforms (i.e. Paid Search, Paid Social, Programmatic Display, Native, Video/Audio, etc.) including:
• Manage daily spend to be in line with daily and monthly budget targets
• Perform daily optimizations to ensure campaigns meet client’s target KPIs (i.e. manual bid adjustments or algorithm adjustments for automated bidding)
• Ensure campaign quality (i.e. appealing ad disapprovals, troubleshooting errors, monitoring ad fraud, etc.)
• Use platform management tools to manage budgets, bids, keywords, ad groups/ad sets, ads, etc
• Ad Optimization: conduct analyses and identify opportunities for new ad creation and regular A/B testing
• Monitor and analyze competitor activity through competitor monitoring technology and provide key insights and trends to internal team and external clients
• Own vendor relationships to identify areas of opportunity within platforms to improve overall program
• Identify, research, and propose new testing and optimization ideas to drive campaign performance
• Create and ensure accurate reporting to account/client specifications & KPI’s
• Monitor & analyze data, via daily, weekly, monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage performance
• Ensure client accounts are maintaining performance against primary KPIs
• Formatting QA for all client deliverables to ensure brand guidelines are met and all deliverables are shared with no errors in data, spelling, grammar, etc
• Work with your team to formulate and present performance insights to clients on a weekly, monthly, and quarterly basis
• Interpret and share performance reporting data for clients on a regular/ ad-hoc basis
• Pull and format data for client facing performance reports and optimization readouts
• Conduct regular platform “deep-dives” to understand changes in performance and identify primary causes (i.e. changes in ad costs, shifts in spend allocation, changes to conversion rates, etc.)
• Generate initial insights for performance reports and optimization readouts
• Draft performance readouts to client, applying data-driven storytelling principles to thoroughly and concisely communicate relevant information
• Accurate and timely billings and reconciliation
• Own scheduling for internal and external meetings (client, vendor)
• Take notes during all meetings and write clear, concise meeting recaps where applicable
• Assist your leader in managing client communications
• Own trafficking and build process with Campaign Ops team including campaign ops form submission, troubleshooting, and QA for KIP and platform builds
• Deeply understand the status of all projects and ensure the team stays on track to deadlines through daily progress check-ins and escalates any workload/capacity concerns to senior analysts
• Manage upkeep of internal and external project management tools/documents (e.g. Asana, daily priorities document, etc.)
• Proactively reach out to colleagues to provide support on other clients
• Continually seek out areas to continue learning and developing professional skill set
• Attend vendor calls and office hours, monitor platform-related Slack channels; surface new product features and testing opportunities to team, track and share industry trends

Skills

• Bachelor's degree
• Strong interest and/or experience in marketing and client services, ideally in digital media (display, social, video and search)
• Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
• Excellent listening and communication skills with strong ability to create and build relationships
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details
• Ability to contribute to fast-paced, entrepreneurial, team-based environment

Benefits

• Healthcare/Dental/Vision
• Unlimited PTO
• Group RRSP Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

Company Overview