Content Lead

Power to Decide is a national nonprofit, nonpartisan organization. At Power to Decide, we envision a world where everyone—no matter who they are or where they live—has control over their bodies and can decide if, when, and under what circumstances to get pregnant and have a child. Our mission is to advance sexual and reproductive well-being for all. We accomplish this by providing trusted information, expanding access to quality services, and catalyzing culture change.

To support a fair and organized hiring process, we encourage candidates to submit all applications and hiring-related communication through our official application system.

Position | Reporting to the Vice President of Marketing and Communications, with a dotted line to the Vice President of Digital Programs and Education, the Content Lead drives the execution of Power to Decide's content strategy by leading content creation, editorial quality, and workflows across multiple platforms to advance sexual and reproductive well-being for all, with a strong focus on Bedsider and AbortionFinder.

What You'll Do | You'll think big, move fast, and bring structure to creative ambition. In this role, you will straddle the Marketing/Communications and Digital Teams to produce content, manage editorial workflows, and ensure every piece of content is high-quality, impactful, and aligned with our mission.

What We're Looking For | You are an experienced content leader with a proven track record as a writer, copy editor, team manager, and growth-oriented strategist. You bring deep expertise in sexual and reproductive health content. You know how to build systems that scale across channels without sacrificing quality. 

Key Responsibilities 

Content Creation & Editorial 

Write and produce a high volume of high-quality, audience-facing content (articles, scripts, video copy, and more), primarily across Bedsider and AbortionFinder

Lead and oversee the quality and final review of content across the organization, ensuring consistency, excellence, and brand alignment across all content outputs

Set and reinforce standards for tone, accessibility, and inclusivity across brands

Concept and drive audience-first, culturally relevant storytelling, content ideas, and campaigns that engage young audiences across platforms

Develop and execute timely, rapid-response content during critical moments and emerging reproductive health developments

Optimize and maintain website content within content management systems (CMS) using SEO/AEO best practices, including homepage messaging, accessibility updates, and other product-specific content enhancements

Collaborate with the Senior Manager, Editorial and Marketing to forecast and execute an organizational content calendar

Strategy & Roadmap

Lead the roadmap and execution of consumer content strategy for Bedsider and AbortionFinder, while overseeing broader organizational content strategy across Power to Decide

Establish editorial standards rooted in health education and decision-making science

Evaluate and utilize data analytics, audience insights, and evidence-based research to inform and refine content strategy

Oversee execution of the video strategy for consumer-facing content, ensuring alignment with audience needs and platform trends

Stay current on industry trends and best practices in content creation, health education, and digital marketing

Spanish-Language & Cultural Relevance

Oversee culturally relevant translation and adaptation of content for Spanish-speaking audiences

Contribute to Spanish-language content creation if bilingual proficiency allows

Cross-Functional Partnerships

Partner with the Digital Team to align content operations with product roadmaps

Support strategic scaling of user engagement across digital products

Partner with key leadership to leverage content and relevant channels in support of fundraising and earned revenue opportunities

Consult with the Senior Director of Health Care to ensure all health content is accurate and medically reviewed

Cultivate relationships with community partners to extend content reach and impact

Team & People Management

Recruit and manage 10+ content consultants and freelancers

Supervise and support Marketing and Communications staff

Qualifications  

The successful candidate will have/be: 

Masters degree in public health, health education, or related field, with 8+ years in sexual and reproductive health content creation, or a bachelor's degree with 10+ years of similar experience 

Exceptional writing, editing, and communication skills, with the ability to translate complex topics into clear, engaging, and culturally relevant content across formats (including video and social) for diverse, Gen Z audiences

Track record managing digital content programs from strategy to execution, with data-driven optimization

Demonstrated experience leading teams and consultants while managing competing priorities and diverse perspectives

Experience managing, publishing, and optimizing content within content management systems and digital platforms

Highly organized, async-ready, and self-directed in a fast-paced remote environment

Proactive problem-solver with a growth mindset and eye for innovation

Committed to health equity and universal access to reproductive health care

Proficient in research and leveraging of AI tools for ideation and content generation

Proficient in Microsoft Office, Google Workspace, ChatGPT, Canva, and Monday.com 

Able to travel 3–4 times per year

Salary and Benefits  

Salaried, Non-Exempt, $112,600 - $146,800 annually and excellent benefits package including:

Health, Dental and Vision insurance

403b with 6% employer contribution after 12 months of employment

Flexible Spending Accounts, Flexible Work Arrangements, and generous leave 

PTO, Vacation accrual, Summer hours, Floating holiday, and 10+ paid holidays.  

Power to Decide is committed to maintaining a diverse staff and an inclusive, multicultural environment. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without regard to actual or perceived race, color, religion, national origin, parenting status (including pregnancy, childbirth or related medical conditions), age, marital status, sexual orientation, gender identity or expression, veteran status, uniformed service member status, disability, or any other characteristic protected by law.