Creative Strategist

Creative Strategist
Perks of Joining Legacybox:
Healthcare coverage (medical, dental, and vision)
Health Savings Account (HSA) eligibility
Short-term disability coverage available after the waiting period
Free 24/7 access to TextCare medical support
Retirement plan with employer match
Competitive paid time off (PTO) policy
Apple hardware and the tools needed to do your best work
Opportunity to help shape the creative direction of a nationally recognized brand
Collaborative, creative, and fast-moving team culture
Legacybox is looking for a Creative Strategist to lead the creative engine behind our paid social growth, with a primary focus on Meta. This role owns creative strategy end-to-end, including concept development, briefing, testing, iteration, performance analysis, and scaling what works across channels. This is a highly hands-on role designed for someone who understands how to turn customer insight into high-performing creative at scale.

You will partner closely with performance marketing, creative, and creator teams to build campaigns that drive measurable business growth while telling emotionally compelling stories. Location: Remote-friendly
Department: Marketing
Reports To: Head of Revenue
Employment Type: Full-time
Responsibilities of the Creative Strategist:
Lead the weekly Meta creative process from ideation through testing and iteration
Develop high-performing ad concepts, hooks, scripts, headlines, and briefs
Manage and direct creative production across designers, editors, and creator partners
Build and scale UGC creator partnerships and content workflows
Translate customer insights, reviews, CX feedback, and social trends into creative strategy
Analyze performance data and identify patterns that inform future creative direction
Extend winning Meta creative into lifecycle marketing, web, YouTube, CTV, and other channels as needed
Build systems for tracking creative testing, learnings, and performance trends
Lead larger seasonal campaigns and concept-driven marketing initiatives
Collaborate closely with performance media buying to align creative strategy with spend and acquisition goals
Maintain awareness of current DTC creative trends and platform best practices
What a Typical Day Looks Like:
Reviewing Meta ad performance and identifying creative opportunities
Writing or refining hooks, scripts, and ad concepts
Briefing designers, editors, and creators on upcoming campaigns
Reviewing UGC submissions and providing feedback
Analyzing customer feedback, comments, and reviews for messaging insights
Launching and tracking creative tests across paid channels
Collaborating with performance marketing on scaling successful campaigns
Planning upcoming campaigns, seasonal launches, and testing priorities
You’ll Likely Do Well in This Role If You’ve Previously:
Led creative strategy for a DTC brand scaling through Meta advertising
Managed designers, editors, or creator partnerships in a high-volume creative environment
Built systems for creative testing and performance optimization
Written direct-response copy, ad scripts, headlines, or conversion-focused creative
Worked closely with paid media buyers to optimize campaign performance
Extended paid social creative across multiple acquisition or retention channels
You’ll Enjoy This Role If You Like:
Combining creativity with performance marketing and analytics
Rapid testing, iteration, and optimization
Building systems that scale winning creative concepts
Storytelling rooted in emotion and customer insight
Working closely with creators, designers, and marketing teams
Balancing strategy with hands-on execution
Who You Are:
A strong, creative thinker with a performance-driven mindset
Organized, adaptable, and comfortable managing multiple campaigns at once
Confident in analyzing creative performance and making data-informed decisions
Skilled at writing compelling hooks, scripts, headlines, and briefs
Collaborative and able to lead creative direction across multiple contributors
Passionate about building emotionally resonant campaigns that drive action
Technical Experience Preferred:
Experience scaling DTC brands through Meta advertising
Familiarity with creative testing frameworks and paid social performance metrics
Experience extending creative systems into YouTube, CTV, or other paid social channels
Hands-on experience working with UGC creators and creator sourcing workflows
Strong understanding of direct-response marketing and conversion-focused creative strategy
Experience in emotionally driven DTC categories such as gifting, family, wellness, or memory preservation is a plus
What Success Looks Like:
Consistent production of high-performing Meta creative at scale
Strong collaboration between creative and paid media teams
Improved creative testing systems and faster iteration cycles
Increased customer engagement and acquisition efficiency
Successful seasonal campaigns and scalable creative frameworks
A recognizable and emotionally compelling brand presence across channels
Who is Legacybox:
Legacybox has helped over 1 million families digitally preserve their home movies, photos, and film. We were founded on the conviction to restore and revalue what has been overlooked.

We preserve outdated memories on tapes, film, photos, and audio into digital keepsakes that are usable and safe for future generations. We are driven to find simple, technology and design-led ways to reconnect people with the things that matter most. Every box we receive represents irreplaceable family memories, and the creative work behind our brand plays a direct role in earning and keeping that trust.

Legacybox is an Equal Opportunity Employer and complies with all applicable federal, state, and local employment laws.