CRM Manager

CRM Manager - Epetōme
£Rewarding salary + quarterly performance bonus
Remote - UK based

We’ve teamed up with the fast-growing digestive health brand, epetōme, who are now looking to secure a CRM Manager to help scale and evolve their customer lifecycle strategy alongside the Head of Retention.

About Epetōme
At Epetōme, we are dedicated to creating gut health products that actually work. Our first product, the synbiotic duo cap, is the result of rigorous scientific development and collaboration with leading scientists and manufacturers, led by the vision of nutritionist Emily English, ensuring the highest quality and efficacy in one daily dosage.

Epetōme is an ambitious, fast-growing gut-health subscription brand dedicated to transforming the health of its community. We know more than ever about the links between gut health and overall wellbeing - not just digestion, but mind, skin, immunity and hormone health too. Our science-backed products empower customers to achieve their best selves every day, through simple one-a-day solutions that are packed with high-quality, evidence backed ingredients. Launching with a Shopify store and targeting global expansion, we’re poised to become a leader in the subscription gut-health space.

Join us at the forefront of this exciting journey - visit epetome.com to see our vision in action.

Role Overview
The CRM Manager will own day-to-day CRM execution across email and subscription lifecycle, helping Epetōme scale customer communication, repeat purchase and engagement across the full customer journey.
This role is heavily focussed on:
Klaviyo

Recharge

Campaign execution

Automated lifecycle flows

Subscription communication

Customer segmentation

+ building a more sophisticated CRM engine as the business scales.

This is not a strategic leadership role - we’re looking for someone hands-on who enjoys building, executing, optimising and improving CRM performance directly inside the platforms.

Responsibilities
Own the CRM calendar across campaigns, launches and trading moments

Build and optimise lifecycle flows across onboarding, winback, replenishment and retention

Manage and improve subscription communication through Recharge

Develop segmentation strategies to improve engagement and repeat purchase

Build high-performing Klaviyo campaigns and automated journeys

Improve customer communication across email and subscription touchpoints

Analyse campaign and flow performance to identify optimisation opportunities

Work closely with Growth and Creative teams on messaging, positioning and testing

Support broader retention and customer engagement initiatives

Ensure CRM supports wider commercial and growth objectives

Day to Day
Building and optimising Klaviyo flows
Managing weekly campaign sends

Monitoring CRM performance and reporting

Testing subject lines, creative and messaging variations

Improving customer segmentation and lifecycle journeys

Supporting subscription growth and Recharge optimisation

Working closely with creative/content teams on campaign execution

Reviewing retention and repeat purchase trends

Requirements
Proven CRM experience within a DTC / eCommerce brand

Strong hands-on Klaviyo experience

Experience working with Recharge or subscription-focused brands

Strong understanding of email marketing best practice

Experience building and optimising lifecycle flows

Commercial understanding of retention, repeat purchase and LTV

Comfortable operating in a fast-paced founder-led environment

Strong attention to detail and execution quality

Able to balance creativity with data and performance

What Really Matters
More than anything, they’re looking for someone who:
Loves building CRM journeys and customer communication

Is highly hands-on and execution focussed

Understands how CRM impacts wider business growth

Enjoys working inside scaling consumer brands

Thinks commercially, not just operationally

Wants to help build a best-in-class customer lifecycle experience

Salary & Benefits
£Rewarding salary + quarterly bonus

Fully remote role (UK-based) with paid travel to London for shoots/events

25 days holiday (excluding bank holidays) + 1 additional day for each year of service

Free ongoing subscription to Epetōme products

Friends and family discount scheme

Monthly team meet-ups and access to co-working spaces worldwide

Enhanced maternity leave policy

Life insurance policy

High-growth environment with real progression opportunities

If this sounds like you then hit apply or email Ben on Ben@hypergrowthrec.co.uk to find out more!

Epetōme is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success - let us know if you require any adjustments during the recruitment process.