CRM Specialist

Purpose of the Role
To build, manage, and optimize CRM systems and automations (primarily in Go High Level) that drive client results. The CRM Specialist plays a critical role in creating conversion-optimized funnels, integrating systems, and supporting the delivery of high-quality marketing services to painting company clients.

About the Role
As a CRM Specialist, you will collaborate with account management and client servicing teams to deliver high-performing CRM solutions. You will create and optimize lead funnels, automations, and workflows primarily using Go High Level, troubleshoot complex CRM issues, and document processes for team training. This is a full-time remote position aligned with US Eastern Standard Time (EST).

What You'll Do

Collaborate with account management and client servicing teams to deliver CRM solutions

Build and optimize lead funnels, nurturing sequences, and automations using Go High Level (GHL)

Troubleshoot CRM issues including integrations and webhook configurations

Support conversion rate optimization through CRM strategies

Implement internal automation process improvements

Document workflows and create screen recording videos for team training

Participate in Zoom calls to align on project progress and team collaboration

Ensure CRM deliverables meet client goals, deadlines, and quality standards

Requirements

3+ years of CRM experience with strong focus on Go High Level (GHL)

Ability to build automations, funnels, and workflows in GHL

Experience managing webhooks and third-party integrations

Strong problem-solving and independent troubleshooting skills

Highly organized with excellent attention to detail

Strong written and verbal English communication

Proactive team player comfortable in a remote-first environment

Experience creating documentation and screen recordings for knowledge sharing