Customer Advocacy & Growth Manager

About Gilytics

Gilytics builds Pathfinder, a geospatial SaaS platform that helps infrastructure companies — energy, utilities, transmission, transport — plan routes smarter and faster. Our customers are engineers, project managers, and executives where route decisions carry multi-million euro consequences.

We are a VC-backed Swiss startup with a lean, global team. We move fast, work remotely, and hire people who take ownership and get things done.

The Mission

Turn customer success into a repeatable growth engine.

This role sits at the intersection of customer success, content, and sales enablement. You won't close deals — but everything you build will make deals easier to start and faster to close. Your job is to find customers with great stories, draw those stories out, turn them into credible proof, and activate that proof through referrals, case studies, webinars, and community.

Tasks

What You Will Do

Customer Advocacy and References

Build and manage a pipeline of customer advocates and references

Run a structured referral program with quarterly targets

Coordinate case studies and success stories end-to-end, including navigating Legal, Compliance, and management layers to get approvals over the line

Engage with industry bodies (CIGRE, CEATI, ENTSOE) to build visibility and connections

Content and Customer Proof

Interview customers, extract the real value, and publish one Pathfinder success story per quarter — independently, without a copywriter

Keep the website and product pages current with fresh customer evidence

Create LinkedIn content and targeted outreach that supports pipeline, not follower counts

Webinars and Community

Plan, host, and manage at least one quarterly webinar with customer speakers

Build and manage the Pathfinder Forum — a user community connecting customers and prospects

Commercial Support

Equip the sales team with proof points, references, and stories that strengthen trust during active deals

Identify which customer assets are missing in live opportunities and build them

Develop targeted messaging and evidence for key segments, use cases, and geographies

Requirements

What We Are Looking For

Must-Have Requirements

3 to 7 years in B2B customer advocacy, customer marketing, or sales enablement — not brand awareness, not demand gen

Proven track record producing technical content independently: case studies, customer stories, white papers — you interview, write, and publish without a copywriter

Experience working in or selling into infrastructure, energy, utilities, transport, or engineering — you understand the stakes and speak the language of engineers and project managers

Demonstrated ability to coordinate across complex organizations (Legal, Compliance, multiple stakeholders) and get deliverables approved without losing momentum

Strong interviewing and storytelling skills — you ask the right questions and translate complex technical topics into clear, credible language

Sales enablement mindset — you think in pipeline terms, not impressions

Active, proven use of AI tools to work faster and produce more

Self-directed execution — you follow through, push busy customers toward commitments, and get things done without heavy structure or supervision

Bonus Points

Exposure to GIS, geospatial software, or spatial data concepts

Experience managing a customer community, user forum, or user group

Has organized or hosted external-facing technical webinars

Has worked at a startup or scaleup — comfortable with ambiguity and no established playbook

Multilingual — French, German, or Spanish a plus

This Is Not the Right Role If You Are...

A brand or awareness marketer focused on reach, impressions, or social followers

A content creator without commercial awareness or B2B sales cycle understanding

A senior marketing strategist looking to build and manage a team — this is a hands-on individual contributor role

Someone who has never worked directly with technical buyers or infrastructure customers

Benefits

What We Offer

Full ownership of a new function with direct business impact from day one

Close collaboration with Sales, Customer Success, and the leadership team

Fully remote, async-friendly work environment

A product that solves real, high-stakes problems for customers who care about outcomes

Competitive compensation — salary negotiable based on experience and location