Demand Generation Manager

At Curana Health, we’re on a mission to radically improve the health, happiness, and dignity of older adults—and we’re looking for passionate people to help us do it.

As a national leader in value-based care, we offer senior living communities and skilled nursing facilities a wide range of solutions (including on-site primary care services, Accountable Care Organizations, and Medicare Advantage Special Needs Plans) proven to enhance health outcomes, streamline operations, and create new financial opportunities.

Founded in 2021, we’ve grown quickly—now serving 200,000+ seniors in 1,500+ communities across 32 states. Our team includes more than 1,000 clinicians alongside care coordinators, analysts, operators, and professionals from all backgrounds, all working together to deliver high-quality, proactive solutions for senior living operators and those they care for.

If you’re looking to make a meaningful impact on the senior healthcare landscape, you’re in the right place—and we look forward to working with you.

For more information about our company, visit CuranaHealth.com

Summary

The Curana Health Marketing Team is hiring a Demand Generation Manager to drive growth through data-driven, targeted marketing campaigns. This is a highly impactful individual contributor role where you will own campaign execution, performance tracking, and channel strategy. This role is ideal for someone who enjoys both strategy and hands-on execution in a fast-paced, growth-focused environment.

In this role, you will build and run paid digital campaigns, lead targeted outreach to high-value accounts, and create clear reporting to measure performance and drive continuous improvement. You will work closely with Business Development, Partner Success, and Clinical Operations to turn marketing efforts into measurable business impact.

Essential Duties & Responsibilities

Own paid digital campaigns across LinkedIn, programmatic channels, and industry publications

Build and run targeted campaigns focused on high-value accounts (ABM)

Set up and manage systems to track and report on paid marketing performance

Manage relationships with marketing and advertising partners to ensure campaigns run effectively

Build and grow a social influencer program, including healthcare providers and caregiver content creators

Track and report on key demand generation metrics (leads, engagement, pipeline impact) on a regular basis

Coordinate speaker submissions and participation for industry conferences

Partner with Business Development to ensure leads are routed, scored, and followed up effectively

Create clear monthly and quarterly reports for marketing and executive leadership

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience) 

5–8 years of experience in demand generation, growth marketing, or B2B marketing within healthcare or another relevant regulated industry is required

Hands-on experience running paid digital campaigns (LinkedIn, programmatic, paid search)

Experience executing targeted marketing campaigns for specific accounts or customer segments

Experience building or scaling content programs, including SEO (bonus if familiar with AI-driven or evolving search strategies)

Comfortable using AI tools for content, research, and insights, while knowing when human judgment is needed

Experience managing marketing or media partnerships with a focus on measurable results

Highly organized and able to manage multiple projects at once

Self-starter who thrives in an autonomous environment

Ability to travel occasionally (up to 15%) for partnership activations and team meetings