Digital Communications Specialist
SCCL is seeking a Digital Communications Specialist to lead digital campaigns, shape content strategy, and manage a major website re-launch. The ideal candidate has a passion for the beef and dairy industry, experience with HubSpot and digital marketing, and strong project management skills.
Requirements
- Work closely with the Global Director of Marketing and Marketing Manager to define strategies and key messaging.
- Develop, edit, and distribute engaging and consistent messaging across various platforms, including websites, social media, and newsletters.
- Lead the website re-launch project, coordinating with stakeholders to gather content and draft website copy.
- Design, build, and execute email, social media, and automation campaigns using HubSpot.
- Create and manage lead nurturing workflows, utilizing HubSpot for segmentation, targeting, and tracking leads throughout the customer journey.
- Implement communication strategies and content for digital channels that align with organizational goals.
- Managing paid digital campaigns across social and digital platforms like google ads.
- Collaborate with content creator to optimize landing pages, social media posts, CTAs, and forms for enhanced engagement and conversions.
- Monitor campaign performance using HubSpot’s reporting tools, generate insights, and provide recommendations for improvement.
- Conduct A/B tests to enhance the effectiveness of campaigns, landing pages, and emails.
- Maintain clean, segmented, and updated HubSpot CRM data for accurate reporting and targeted campaigns.
- Update the WordPress website as needed.
- Work closely with web developers and designers to ensure website content is optimized for user experience (UX) and search engine visibility (SEO).
Originally posted on Himalayas