Digital Marketing Analyst

Digital Marketing Analyst

 

Job Description

In this role, you will be a highly hands-on contributor responsible for executing RapidFort’s digital marketing and demand generation programs across channels. Working directly with the Head of Demand Generation and leveraging messaging and content created by the Director of Product Marketing, you will play a key role in launching campaigns, managing day-to-day execution, and driving measurable results.

 

This is an execution-first role where success is defined by your ability to build, launch, optimize, and scale campaigns that generate pipeline. You will also contribute insights and recommendations to improve performance and inform strategy over time.

 

This position reports to the Head of Demand Generation.

 

Responsibilities:

Hands-On Campaign Execution (Primary Focus)

Build, launch, and manage digital marketing campaigns across channels including SEO, SEM, PPC, paid social, display, retargeting, and content syndication

Execute inbound and outbound demand generation programs aligned with overall campaign strategy

Set up and manage campaigns in marketing automation and ad platforms (e.g., HubSpot, Google Ads, LinkedIn, etc.)

Create and deploy emails, landing pages, forms, and workflows to support campaign execution

Translate product marketing content into campaign assets (ads, emails, landing pages, social posts)

Support execution of account-based marketing (ABM) campaigns targeting key accounts and personas

Optimization & Performance Management

Monitor daily and weekly campaign performance and make real-time adjustments to improve results

Run A/B tests across ads, landing pages, and email campaigns to optimize conversion rates

Optimize campaigns for key metrics including CTR, CPL, MQLs, and pipeline contribution

Identify underperforming areas and take immediate action to improve outcomes

Marketing Operations & Execution Support

Manage campaign tracking, tagging, and attribution to ensure accurate reporting

Support lead flow processes including lead capture, scoring, routing, and nurturing workflows

Maintain and update marketing systems, lists, and audience segments

Work with tools and AI-driven platforms to identify and activate target audiences

Reporting & Insights (Supporting Strategy)

Build and maintain dashboards and reports on campaign performance

Provide regular updates on campaign results, insights, and optimization actions

Analyze funnel performance and identify opportunities to improve conversion rates

Share data-driven recommendations to improve future campaigns and overall marketing effectiveness

Cross-Functional Collaboration

Work closely with Demand Generation, Product Marketing, and Sales teams to execute integrated campaigns

Ensure campaigns align with product messaging, launches, and positioning

Support webinars, events, and partner campaigns to maximize lead generation

 

Requirements

2–5 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred)

Proven hands-on experience managing campaigns across multiple digital channels (PPC, paid social, email, landing pages, etc.)

Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)

Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously

Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets)

Understanding of marketing funnels, lead generation, and conversion optimization

Strong written and verbal communication skills

Ability to thrive in a fast-paced, execution-driven environment

Bachelor’s degree in marketing, business, or related field

 

Preferred Qualifications

Experience marketing cybersecurity, cloud security, DevOps platforms, infrastructure software, developer tools, or enterprise SaaS products.

Familiarity with:

Software supply chain security

Vulnerability management

Container security

Kubernetes

Cloud-native architectures

Application security

DevSecOps

Experience with account-based marketing (ABM) and enterprise demand generation.

Experience managing paid media budgets or working with agencies.

 

What Success Looks Like

Campaigns are launched quickly, accurately, and at high quality

Continuous improvement in campaign performance and conversion rates

Increased contribution to marketing pipeline and revenue

Strong alignment between execution and product marketing messaging

Ability to independently manage and optimize multiple campaigns

 

What We Do

 

RapidFort is at the intersection of Cybersecurity and AI. RapidFort is the leader in Software Supply Chain Security, delivering a comprehensive end-to-end vulnerability management platform that includes curated near-zero-CVE open-source images, advanced runtime profiling, automated CVE remediation, and software attack-surface-management (hardening) capabilities to continuously secure and optimize containerized applications.

 

Compensation

Base Salary: $95,000 – $120,000 USD

Compensation will be determined based on experience, skills, and alignment with role requirements.

In addition to base salary, RapidFort may offer:

Equity participation in a high-growth Series A cybersecurity company

Performance-based bonuses (role-dependent)

Medical, dental, and vision insurance

Paid time off and company holidays

Remote / flexible work environment

Professional development opportunities