Digital Marketing Lead

As a Digital Marketing Lead, you will contribute to the planning and execution of digital marketing activities that support brand awareness, engagement, and demand generation. This role involves working with cross-functional teams to create content, manage digital channels, and support marketing initiatives.

What You’ll Do

Marketing & Campaign Support
Contribute to digital marketing campaigns, including content creation and distribution
Support demand generation activities in collaboration with sales and marketing teams
Assist in preparing promotional materials, presentations, and events

Content & Channels
Create and publish content for digital channels such as LinkedIn, websites, and newsletters
Support development of product-related content in collaboration with internal teams
Help maintain consistency and quality across marketing communications

Platforms & Tools
Support the maintenance and use of marketing platforms such as HubSpot, LinkedIn, and WordPress
Maintain and update contact databases and marketing assets
Assist with website updates, including content management and SEO improvements

Market Insights & Analytics
Conduct market research and support analysis of marketing data and performance
Use analytics tools to track engagement and campaign effectiveness
Contribute to reporting and insights to inform future activities

Events & Coordination
Support planning and coordination of trade shows, events, and webinars
Assist with logistics and marketing materials for external engagements

What You Bring

Experience
Experience in digital marketing, content marketing, or related roles
Experience working with digital platforms, campaigns, or content creation
Exposure to B2B or technology-focused marketing is helpful but not required

Skills
Strong written and verbal communication skills
Ability to organize tasks and manage multiple priorities
Familiarity with digital tools such as CRM systems, analytics platforms, or marketing software
Interest in working with technical products or concepts
Attention to detail and a structured approach to work

Tools & Knowledge
HubSpot or similar CRM/marketing automation tools
LinkedIn content management and analytics
WordPress or similar content management systems
SEO or keyword research tools
Microsoft Office or similar productivity tools

Qualifications
Degree in Marketing, Business, Communications, or a related field, or equivalent experience

What Helps You Succeed
Collaborative and team-oriented mindset
Curiosity and willingness to learn
Adaptability in a dynamic environment
Ability to communicate across teams and functions