Digital Marketing Manager

About Centific
Centific is a frontier AI data foundry that curates diverse, high-quality data, using our purpose-built technology platforms to empower the Magnificent Seven and our enterprise clients with safe, scalable AI deployment. Our team includes more than 150 PhDs and data scientists, along with more than 4,000 AI practitioners and engineers. We harness the power of an integrated solution ecosystem—comprising industry-leading partnerships and 1.8 million vertical domain experts in more than 230 markets—to create contextual, multilingual, pre-trained datasets; fine-tuned, industry-specific LLMs; and RAG pipelines supported by vector databases. Our zero-distance innovation™ solutions for GenAI can reduce GenAI costs by up to 80% and bring solutions to market 50% faster.

Our mission is to bridge the gap between AI creators and industry leaders by bringing best practices in GenAI to unicorn innovators and enterprise customers. We aim to help these organizations unlock significant business value by deploying GenAI at scale, helping to ensure they stay at the forefront of technological advancement and maintain a competitive edge in their respective markets.
About Job
Key Responsibilities

Brand Strategy & Positioning
Own and evolve the OneForma brand voice, visual identity, and messaging framework across contributor-facing and partner-facing channels
Translate the 'Everyone Is an Expert' contributor positioning into cohesive campaign narratives across the OneForma crowd personas
Maintain and continuously refine brand guidelines and asset systems in partnership with design
Align brand consistency in partnership between marketing and design across web, social, email, paid, and organic channels

Top-of-Funnel Awareness & Demand Generation
Design and execute always-on awareness programs that drive qualified top-of-funnel traffic and contributor sign-ups
Develop integrated campaign plans across organic social, paid media, content marketing, SEO, and partnership channels
Define and own key awareness KPIs; build dashboards to track campaign performance and funnel health
Lead campaign concepting and briefing; manage creative development from brief to delivery
Manage and optimize paid acquisition budgets across platforms including Meta, LinkedIn, Google, and programmatic channels

Audience Strategy & Demographic Targeting
Build structured audience frameworks that map contributor personas to prioritized targeting segments by geography, profession, expertise domain, and platform behavior
Partner with product and data teams to identify high-value contributor segments and model lookalike audiences for campaign targeting
Lead the development of audience-specific content, creative, and messaging ladders tailored to each priority demographic
Own the end-to-end audience acquisition strategy for Domain Expert contributors — including expert communities, professional networks, academic channels, and niche subject-matter verticals
Coordinate with recruitment and operations teams to ensure marketing-sourced audiences convert through onboarding and activation

Content & Channel Execution
Plan and manage a monthly content calendar spanning blog, social, email, video, and community channels in partnership with recruitment, project marketing, and engagement teams
Write or direct the development of content that speaks authentically to contributor motivations — earning potential, professional growth, and platform impact
Manage organic social presence across LinkedIn, Instagram, Facebook, X/Twitter, and emerging platforms
Brief and manage external agencies, freelancers, and creative partners as needed

Analytics & Optimization
Partner with the analytics and data teams to optimize campaign performance
Leverage GA4, CRM data, and paid platform analytics to surface actionable insights and optimize campaigns continuously
Produce regular performance reporting for leadership including awareness reach, CPL, conversion rates, and ROI by channel and persona

What You Bring

Required Experience
5+ years in B2C or marketplace marketing
Proven track record in brand building and top-of-funnel campaign execution
Hands-on paid media management (Meta, Google, LinkedIn)
Audience segmentation and persona-based targeting experience
Strong copywriting and creative direction skills
Proficiency with GA4, UTM frameworks, and marketing analytics
Experience managing content calendars and editorial workflows
Background in crowdsourced platforms, gig economy, or two-sided marketplaces preferred
Nice to Have
Experience marketing to specialized or expert audiences (researchers, data scientists, linguists, medical professionals)
Familiarity with AI/ML data annotation or training data markets
Community-led growth or influencer marketing experience
Exposure to international and multi-market campaigns
Working knowledge of HubSpot or similar CRM/marketing automation
Experience with A/B testing and experimentation frameworks

Brand Thinking
You understand that brand is a system, not a logo — and you protect it like one.
Audience Intelligence
You build campaigns from the outside in, starting with who the audience is and what they care about.
Builder Mindset
You thrive in environments where the playbook is being written, not followed.
Data-Driven
You make decisions with data and instincts — in that order.
Cross-Functional Partner
You know how to work through product, ops, and design to get things done.
Expert Empathy
You can write a compelling message for a software engineer, a nurse, and a linguist — and know why they're different.

What Success Looks Like

In the first 90 days, you will have mapped our priority audience segments, audited the current brand presence, launched at least one integrated awareness campaign, and established baseline performance reporting. Within six months, you will own a functioning audience acquisition engine, a brand-consistent content machine, and a clear view of which channels and personas drive the highest-quality contributor pipeline.

Salary: $90K - $100K Annually

Centific is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, citizenship status, age, mental or physical disability, medical condition, sex (including pregnancy), gender identity or expression, sexual orientation, marital status, familial status, veteran status, or any other characteristic protected by applicable law. We consider qualified applicants regardless of criminal histories, consistent with legal requirements.