Digital Media Analyst
L2T is a premier digital marketing company specializing in the automotive industry. They are seeking a Digital Media Analyst to create and manage paid search, display, and video campaigns, working collaboratively with internal teams to ensure client success in a competitive market.
Responsibilities
- Achieve Client business objectives through execution of digital media strategies
- Manage digital media campaigns to achieve performance goals of clients via Google Ads
- Support efforts of sales team through identification, validation and analysis of opportunities for increased performance and upselling
- Track, manage and allocate monthly budgets for client accounts
- Perform ongoing ad copy and keyword discovery, expansion, and optimization
- Track, report, and analyze paid search performance. Support communication of account performance on monthly basis
- Execute tests, collect and analyze data, identify trends and insights to demonstrate results and potential of new tools and technologies
- Work collaboratively with the Digital Media team and with other departments to track issues, coordinate tasks, and proactively find solutions
- Review and analyze data sets to determine trends and benchmarks for digital ad campaigns
- Develop and present data analyses and recommendations internally and externally
- Create and upgrade processes and procedures to be more effective in providing targeting recommendations
Skills
- Bachelor's degree in advertising, Marketing, Communications, Business Administration, or equivalent
- Position is based out of Evanston, IL and hybrid work schedule (2x in-office per week) must be maintained
- This position is not eligible for visa sponsorship. We were unable to consider candidates requiring CPT, OPT, or any other work authorization sponsorship at this time
- 1-2 years of experience working within a high volume of Google Ads campaigns
- Google Analytics knowledge
- Current Google Ads (search, display and video) certifications
- Ability to learn multiple new platforms
- Proficient with Microsoft Office
- Exceptional verbal and written communication skills
- Effective communication and collaboration with the sales, account management, and delivery teams
- Strong attention to detail, problem solving and analytical skills
- Ability to manage time and multiple tasks to meet competing deadlines
- Ability to translate technical aspects of digital campaign management into customer-facing business language
- Ability to flourish in a rapidly paced, fast-moving technology work environment
- Self-directed and effectively working independently, yet able to contribute effectively to a high-performance team
- Contributor to bigger team picture (understands how their role impacts overall company goals and contributes to their goals for overall company success)
- Experience with Google Display campaigns
- Experience with Google Analytics and Google Tag Manager
- Experience within the marketing or automotive industry
- Knowledge of SQL queries and basic database mapping
- Experience with data visualization tools such as Tableau, Power BI or Google Data Studio
Benefits
- Medical
- Dental
- Vision
- Life insurance
- Short and long-term disability
- Commuter benefits
- Paid Maternity Leave
- Employee Assistance Program (EAP)
- 401(K) retirement plan with a company match
- 15 PTO (1st Year)
- 12 Paid Holidays
- Summer Fridays
Company Overview