Digital Media Assistant - Political Cycle 2026
GMMB is a company committed to making a difference in the world through various social issues. They are seeking a Digital Media Assistant to support their media team by managing digital advertising campaigns and contributing to strategic media planning and analysis.
Responsibilities
- Manages and implements Facebook advertising campaigns and paid search campaigns, including keyword generation, ad copy writing and testing, bid management, landing page optimization, budget management etc. across various search engines
- Generates and manages insertion orders to reserve advertising space
- Handles daily campaign maintenance including trafficking creative through client/agency and site; responding to questions about creative; setting up and maintaining 3rd party ad servers; ensuring sites are enabled; tracking campaigns to full delivery; and monitoring spend against budget
- Assists planners in conducting campaign analysis and creating client reporting
- Produces and maintains competitive spending reports and executes baseline assessments of data
- Utilizes syndicated planning and research tools to run reports, create RFP partner lists, and develop insights
- Fields incoming RFP responses and phone calls from site representatives and assists with analyzing proposals
- Works with the accounting department to manage monthly forecasting and billing sheets, reconciles billing discrepancies and processes invoices for payment
- Updates internal and client status reports
- Maintains archive of media plans, insertion orders, schedules, contracts, etc
- Keeps current with digital media trends, research and tools
Skills
- Bachelor's degree in marketing, advertising, public relations or related field
- 0-2 years of experience in the digital space
- Strong interest in and familiarity with digital media (internet, mobile, gaming)
- Strong analytical skills
- Knowledge of PPC campaign building, maintenance and reporting preferred
- Familiarity with Google AdWords, Google AdWords Editor, and Google Analytics is a plus
Company Overview