Digital Media Coordinator

This is a remote position.

The Digital Media Coordinator position will develop and execute digital media campaigns and develop and execute content strategy for PR by the Book.

Qualifications:

Self-starter with initiative and creativity

3+ years of social media campaign development & execution

Proactive problem solver that is solutions-oriented

2+ book industry experience

Positive attitude/team player

Proficiency in Social Media Applications: FB, Instagram, Twitter, LinkedIn, TikTok

Proficiency in Canva, Adobe Creative Suite/Express, or similar creative design platforms 

Proficiency with web and social media analytics

Independently manages workflow

Excellent communication skills, able to effectively communicate and manage clients

Strong social media writing skills

Social media advertising knowledge and skills strongly recommended

Graphic design skills recommended 

Responsibilities:  

Digital Media Campaign Execution - Develop strategy and execute social media campaigns - including content strategy, content generation, consultation, social media audit, and social media reporting

Support traditional media campaigns through digital media platform content strategy and execution

PR by the Book Content Management - Create strategy and content for PR by the Book digital media outreach for all digital media applications - Blog/Website/Twitter/ Facebook/Pinterest/LinkedIn/TikTok

Attend client meetings.

Manage social media analytics for PR by the Book and client campaigns

Research newsworthy topics/events, angles, influencers, and digital media trends

Manage the digital media intern

IT Qualifications (hardware/software/applications):

Mobile phone

High Speed Internet Connection (3 mb down and 1mb up)

GoogleApps for Business (Gmail/Google docs/Spreadsheets/Presentations)

Mac/PC basic skills

CRM

Digital Media Coordinator Core Skills

Good client and team communicator

High-level social media knowledge

Book Industry knowledge

Exceptionally creative - strategy/content generation/social media applications

Autonomy

Self-directed workflow within scope of work

Proactively solve problems

Adheres to company policy and procedures

Delegates to intern as needed

Leadership

Consistently establishes buy-in from team to solve client issues

Can spot and resolve client/campaign issues relating to social media  

Lead social media strategy sessions

Vocal and active at team meetings and other company functions

Mentors publicity team on social media knowledge/strategy

Client Confidence

Inspires confidence and high level of trust with clients

Needs no assistance at understanding and communicating client’s message via social media

PR by the Book, LLC is a boutique publicity firm specializing in literary media relations campaigns and digital media campaigns. We pride ourselves in offering a lifestyle company culture which includes a flexible schedule, virtual office and co-working options. Key book genres include: politics & religion, business, outdoors, food, children’s, parenting, lifestyle, self-help & fiction.