Digital Media Senior Analyst, Retail Media
Kepler is a marketing agency that focuses on engineered marketing to enhance brand-consumer relationships. The Retail Media Senior Analyst will support the Optimization & Innovation team by leveraging data-driven insights to design, launch, and optimize retail media campaigns across various platforms, ensuring client satisfaction and business outcomes.
Responsibilities
- Refine your expertise in leveraging digital media channels for maximum impact – focusing on retail media channels (Amazon, Walmart, Target, etc.) as well as social (Facebook, Twitter), video everywhere (Advanced TV: YouTube, Hulu, TV Networks, FireTV, Roku, etc), programmatic media via DSPs (audio, display/native, Digital Out of Home/DOOH, etc), (SEM/PPC: Google, Bing, etc)
- Act as a key day-to-day contact for assigned clients and vendors; track, escalate and solve client issues
- Partner with clients to understand their business goals, marketing objectives, and competitive constraints
- Work closely with your Optimization & Innovation Manager and other Kepler team members to design and execute sophisticated programs that deliver breakthrough client results
- Execute and monitor all aspects of campaign setup; measure performance using sophisticated data analysis
- Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis
Skills
- 1-2+ years of digital optimization experience, Amazon Sponsored Ads and DSP, and/or similar retail media network experience is required
- Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
- Excellent communication and presentation skills with strong ability to create and build relationships
- Ability to self-manage, juggle multiple priorities, and pay close attention to details
- Ability to contribute to fast-paced, entrepreneurial, team-based environment
- Preferred experience with client and account management
- Experience with people management
Benefits
- Healthcare/Dental/Vision
- Unlimited PTO
- Group RRSP Contributions
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
- Annual Work From Anywhere 4 weeks per year
Company Overview