Direct Mail Conversion Copywriter (Postcards, Letters, Real Estate / Vacation Rentals)

About the Role

We’re looking for a strong conversion copywriter to support our direct mail campaigns (postcards, letters, etc.) across a portfolio of vacation rental brands.

This is ongoing work, not a one-off project.

You don’t need to be a “direct mail specialist,” but you do need to understand how to write copy that gets someone to take action.

What You’ll Be Working On

-Postcards and letters (owner acquisition)

-Occasional brochures or leave-behinds

-Campaigns designed to generate inbound leads from homeowners

What This Role Looks Like Day-to-Day

-We’ll provide direction, context, and examples

-You’ll write and iterate on mailer copy

-Work within existing formats/templates (not starting from scratch every time)

What We’re Looking For

-Strong conversion-focused copywriting (this is the most important piece)

-Ability to write clearly and concisely

-Comfortable adapting tone across different brands

-Experience with real estate, home services, or similar is a plus

Why This Is a Good Fit

-Consistent, ongoing work (not one-off gigs)

-Clear direction and fast feedback loops

-You’re not designing, just focused on writing

-Work is structured (we’re not reinventing the wheel every time)

To Apply please include:

-2–3 samples of copy that drove action (ads, email, landing pages, or direct mail)

-A quick note on how you approach writing for conversion

Project Details

-Ongoing work

-Remote / async

-Starting with a paid test project

Apply tot his job