Director, CRM, Klaviyo, Email Marketing, Lifecycle, Loyalty

Job Description:
• Lead the end-to-end lifecycle strategy and automation roadmap
• Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms
• Implement real-time data triggers and advanced segmentation
• Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels
• Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV
• Own platform performance reporting, journey audits, and continuous improvement cycles

Requirements:
• 6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments
• Proven success scaling personalized multi-channel journeys
• Deep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or Airship
• Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic
• Comfortable building systems that integrate CRM, CDP, and data warehouse insights
• Excellent project management and cross-functional collaboration chops
• You’ve worked with subscription, mobile-first, or physical/digital hybrid products.

Benefits:
• bonus
• benefits

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