Director, Data Partnerships

About Tunnl
Tunnl is building a future where artificial intelligence enables organizations to connect meaningfully with the people who matter most. We help organizations conduct research at scale, define the right audiences, surface real-time insights, identify optimal communication channels, and measure changing attitudes over time. Tunnl serves brands, agencies, and advocacy groups alike - organizations navigating complex communications, reputational, and regulatory landscapes.

These teams need smarter, faster ways to make audience-informed decisions that stand up to scrutiny and resonate across stakeholder groups. Whether you're building a brand, shaping public opinion, managing risk, or launching a new initiative, Tunnl empowers you to move from insight to impact with clarity & confidence.

About the Role

As the Director of Data Partnerships, you will play a key role in building, scaling, and growing our partnership ecosystem. You’ll own the complete lifecycle of strategic partnerships, from sourcing and negotiation to go-to-market activation and ongoing maintenance. Success in this highly cross-functional role requires deep expertise in ad technology integrations, identity, and relationship management, combined with strong commercial judgement and a mindset for revenue growth.

In this role, you will:
Identify, negotiate and close new activation partners who can help drive usage of Tunnl’s audience and measurement products

Grow revenue with existing partners through optimized integration strategies and relationship management

Accelerate product and platform capabilities with emerging and established data sources

Collaborate with internal Product, Engineering, and Finance teams to structure and operationalize partnerships

Support sales and account teams with new solutions through partnerships

Conduct industry and competitive research to stay ahead of trends, emerging technologies, and partner innovation

Oversee partnership deliverables, including reporting, training, and operational roadmaps

Responsibilities
Deal Structuring & Negotiation:
Lead commercial negotiations, including revenue share structures, data licensing terms, API and platform integration agreements, and billing and usage models

Partner with Legal to finalize contracts that balance scalability, compliance, and profitability

Structure incentives to align long-term partner success with platform growth

Go-to-Market & Revenue Enablement:
Collaborate with Sales and Client Experience teams to position partners effectively in market

Partner with Marketing to develop enablement materials, training sessions, and pitch narratives

Support joint marketing initiatives and co-selling strategies

Track and optimize partner revenue contribution

Product & Technical Collaboration:
Work closely with Product and Engineering to scope integrations and prioritize roadmap items

Ensure timely and automated audience distribution to partner platforms

Continually optimize taxonomy structure based on market feedback and partner usage

Required Qualifications
8+ years of experience in partnerships, business development, or strategic alliances

Direct experience working with DSP’s, SSP’s, identity ecosystems, and data marketplaces

Strong commercial negotiation experience

Deep understanding of digital advertising workflows (programmatic, CTV, etc.)

Comfort navigating cross-functional organizations

Strong analytical skills with ability to assess business impact quantitatively

Excellent executive-level communication and presentation skills

Preferred Qualifications
Direct sales experience with a data vendor

Background in analytics or technical integrations

MBA

Why You Should Apply:
Join a team driven by curiosity, teamwork, integrity, and a shared passion for solving big challenges.

A friendly, welcoming, and supportive culture with regular social and team events.

Comprehensive benefits with excellent medical, vision, and dental coverage.

Health Savings Account (HSA) and Flexible Spending Account (FSA) options.

Employer-paid life insurance & short-term & long-term disability, with other voluntary additional coverage available (accident, critical illness, hospital indemnity).

Flexible hybrid work policy.

Flexible unlimited paid vacation plus 80 hours of paid sick leave.

10 paid company holidays per year plus the week between Christmas and New Year’s off.

401(k) plan with 100% match up to 3%, plus 50% match up to 5% (subject to IRS limits).

Cell phone reimbursement stipend.

Monthly parking or commuter stipend for VA-based employees.