Director - Digital Product Content & Merchandising

Job DetailsJob Location: NC Remote - North Richland HIlls, TX 76180Position Type: Full TimeTravel Percentage: Up to 25%Job Shift: DaySummary / Position Purpose

The Director of Digital Product Content & Merchandising is responsible for leading the digital product experience across ecommerce channels by ensuring products are discoverable, compelling, conversion-optimized, and customer-ready. This role oversees digital product content strategy, merchandising optimization, onsite discoverability, and performance insights to drive traffic, engagement, conversion, and revenue growth. 

This leader serves as the strategic bridge between Ecommerce, Merchandising, Product Content, Marketing, Analytics, UX, and supplier partners to ensure digital product experiences align with customer expectations and business objectives. 

While operational product data is managed separately, this role owns the customer-facing digital product experience — ensuring digital content is complete, enriched, optimized, and aligned to how customers search, shop, compare, and purchase online. 

Essential Duties, Functions and/or Responsibilities

Digital Product Content Strategy & Governance 

Define and evolve digital product content standards across categories to improve discoverability, conversion, and customer confidence  
Ensure digital product content is complete, accurate, enriched, and optimized prior to product launch  
Establish category-specific attribute standards, taxonomy strategies, and content requirements that support navigation, filtering, SEO, and AI-driven discovery  
Own digital content readiness standards including imagery, enhanced content, specifications, feature/benefit messaging, comparison content, videos, and supporting assets  
Develop scalable supplier onboarding and digital content acquisition processes to improve efficiency and speed-to-market  
Partner with suppliers and merchants to prioritize product content enhancements based on customer needs and business impact  
Develop governance processes and scorecards to measure content quality, completeness, and consistency  
Identify and remediate digital content gaps impacting conversion, discoverability, or customer experience  

Digital Merchandising & Discoverability 

Develop and execute digital merchandising strategies across categories and brands  
Own and optimize the end-to-end product discovery experience across navigation, filtering, faceting, and onsite search  
Improve SEO performance across product detail pages (PDPs), category pages, and search experiences  
Optimize content and structured data for AI-powered search and emerging digital commerce experiences  
Drive product placement, recommendation, cross-sell, and upsell strategies  
Monitor search behavior, customer intent trends, and product findability metrics to improve customer journeys and conversion  

Analytics & Performance Optimization 

Analyze category, brand, customer, and product performance trends to identify optimization opportunities  
Leverage Google Analytics, ecommerce insights, and behavioral data to improve digital merchandising and product content effectiveness  
Develop KPIs, dashboards, and performance reporting across discoverability, engagement, conversion, and content quality  
Lead testing and experimentation initiatives to improve product presentation and customer engagement  
Translate insights into prioritized actions that improve traffic, conversion, and revenue performance  

Customer Experience & Cross-Functional Leadership 

Partner with Merchandising, and Marketing teams to improve digital shopping experiences  
Define best practices for PDP experiences and digital product storytelling  
Support personalization and recommendation initiatives that improve customer engagement  
Drive alignment between supplier content, merchandising strategy, and customer-facing digital experiences  
Influence roadmap prioritization for digital merchandising and product content capabilities  
Indirectly and directly responsible for product quality
Other duties as assigned

 
QualificationsEducation and/or Work Experience Requirements

8+ years of ecommerce, digital merchandising, product content, or digital experience leadership  

Strong understanding of ecommerce conversion optimization, SEO, onsite search, taxonomy, and customer journey strategy  

Experience developing scalable product content governance and merchandising processes  

Strong analytical skills with experience leveraging Google Analytics and ecommerce performance data  

Proven ability to lead cross-functional initiatives and influence stakeholders across business and technology teams  

Experience partnering with suppliers, merchants, and ecommerce teams to improve digital product experiences  

Understanding of AI-driven search, structured product data, and emerging ecommerce technologies preferred  

Success Metrics / KPIs: 

Revenue & Conversion 

Ecommerce conversion rate  
Category sales growth  
Average order value  
Cross-sell and attach performance  

Discoverability & Customer Experience 

Product findability metrics  
Organic traffic growth  
Search conversion rate  
Zero-result search reduction  
Navigation engagement  
PDP engagement metrics  
Customer journey completion rates  

Product Content Quality 

Product content completeness %  
Digital readiness compliance  
Attribute completion rates  
Product launch readiness  
Time-to-publish for new products  
Structured data coverage  

Operational & Strategic Performance 

Supplier content submission compliance  
Speed-to-market improvements  
Reduction in manual content remediation  

Performance lift from content optimization initiatives 

Physical Requirements:

Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards
Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state, and local standards

This position requires applicants to be authorized to work in the US without sponsorship; TestEquity does not sponsor applicants for work visas. 

TestEquity provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.