Director, Marketing AI & Operations

About Cority
Cority helps customers see and prevent risks across their operations in real time. Our EHS+ platform converges people, data, and AI agents to provide a clear view of information people can trust, automate workflows that make people more impactful, and deliver personalized insights and expertise to improve decision-making. While most solutions respond to risks one at a time, Cority helps prevent them across environmental management, employee health, safety, quality, and sustainability.

For 40 years, Cority has been the market leader in EHS+, recognized by top analysts and trusted by more than 1,500 of the most complex organizations worldwide. Cority has received many awards for its strong employee culture and outstanding business performance. To learn more, visit www.cority.com. 

About the Role:

We’re hiring a hands-on marketing operator to drive how AI, data, and systems drive pipeline growth and process efficiency. 

You will define how AI is adopted across the marketing team, turning experimentation into repeatable workflows that improve output, speed, and quality. At the same time, you will own the systems, data, and infrastructure behind pipeline generation, ensuring marketing’s impact is measurable, visible, and trusted across the business. 

This is a builder role with high visibility. You will work across marketing and RevOps, with direct influence on pipeline performance and how the team operates day to day. 

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Key Responsibilities:

Scale AI Across Marketing 

Design and implement AI-driven workflows that improve campaign execution, content production, and operational efficiency 

Turn one-off AI experiments into scalable, repeatable systems the team can run independently 

Measure the impact of AI initiatives on pipeline and team productivity, and scale what works 

Lead a structured crawl-walk-run adoption model that brings the full team along 

AI workflows are embedded across the marketing team and tied to measurable efficiency gains 

See marketing as an impactful player throughout the customer acquisition process and lean in to the ideal prospect journey to create an efficient and effective experience 

Own Demand Infrastructure 

Own end-to-end funnel performance, identifying and resolving breakdowns before they impact pipeline 

Ensure data integrity, tracking accuracy, and system reliability across all campaigns 

Build and maintain consistent reporting across the Marketing team that provide clear, actionable visibility into pipeline performance 

Partner with Revops to evolve tech stack, including Marketo, Salesforce, ON24, Cvent, Qualified, and Asana 

Align Marketing and Revenue Operations 

Partner with RevOps to define and standardize lifecycle stages, attribution models, and shared success metrics 

Ensure marketing’s contribution to pipeline is clearly measured and communicated 

Handle marketing-specific system configuration, troubleshooting, and reporting 

Stay current on platform capabilities to maximize value from existing tools

Qualifications:

7–10+ years in B2B SaaS marketing operations or demand operations 

Deep, hands-on experience with marketing tech stack, including Marketo and Salesforce 

Proven track record improving pipeline performance through systems, data, or automation 

Experience deploying AI or automation into real marketing workflows with measurable results 

Strong understanding of demand generation, funnel mechanics, and revenue attribution 

Ability to operate both strategically and tactically and work across teams including Marketing, BDR, Revenue Operations, and GTM teams 

Experience applying LLMs to real marketing use cases 

Strong prompt design skills and ability to structure reusable workflows 

Clear point of view on build vs buy decisions 

Experience integrating AI into workflows with appropriate human oversight 

Familiarity with ON24, Cvent, Qualified, and Asana 

Applies a curiosity-driven growth mindset to identify opportunities and drive innovation across marketing systems and workflows 

Why This Role:

Direct impact on pipeline and business performance leveraging your expertise to set the agenda 

Ownership across AI adoption and demand infrastructure 

High visibility with leadership and cross-functional teams 

Opportunity to define how a modern marketing team operates with AI at its core 

Strong team culture with highly skilled individuals who all strive towards the goal of an innovative and dynamic marketing motion 

\nWHAT’S IN IT FOR YOU?

·       An opportunity to work in a values-driven, performance oriented, dynamic and growth focused culture
·       We support a remote working environment with a one-time home office allowance and subsidized monthly internet allowance
·       Competitive health benefits, dental plans, and retirement savings plan (RRSP, 401K plan etc.)
·       Annual fitness allowance
·       Mental health support provided through access to Calm Premium meditation app and access to Talkspace
·       Access to Udemy, internal training programs, annual training allowance and certifications (if applicable), and High Talent Programs  

Cority is committed to a diverse and inclusive work environment. Cority is an equal opportunity employer and does not discriminate based on race, nationality, gender, gender identity, sexual orientation, protected veteran status, age, disability or any other legally protected status. For applicants who would like to request for accommodation please send an email to hr@cority.com.