Director of Digital Marketing

Get to know us

Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in a secure business collaboration market. Trusted by more than 2,000,000 users from 175,000 companies globally, we are on a mission to create more prosperity in the world by accelerating high-stakes business decisions. We achieve this by delivering extremely intuitive and robust software products that help people make impactful decisions with less stress, higher quality, and shorter hours:

Ideals Virtual Data Room: A web-based cloud platform used by companies in a wide range of industries to ensure secure confidential document sharing for online due diligence, fundraising transactions, corporate reporting, licensing, clinical trials, and other business goals.

Ideals Board: A cloud platform with web and mobile applications used by board members, CEOs, executives, and corporate secretaries, to streamline governance and improve high-stake decisions in a fast, secure, and compliant way.

The role

We’re now hiring a Director of Digital Marketing to lead and evolve our global digital growth engine.

This is a senior, high-impact leadership role, responsible for defining and delivering our performance marketing strategy across paid media, organic/SEO, experimentation, and analytics. You’ll lead a talented team of ~15 marketers and agency partners, manage a multi-million euro global budget, and work closely with senior leadership to drive measurable growth at scale.

This role is ideal for someone who is both strategic and hands-on, a digital leader who can shape the vision, develop people, and go deep when needed to diagnose, optimise, and drive performance.

What you will do

• Own the global digital growth strategy, spanning performance marketing, experimentation, and analytics

  Lead, coach, and scale a high-performing digital marketing team of ~15 specialists and agency partners

  Drive full-funnel acquisition through paid media, SEO, programmatic, CRO, and integrated campaign delivery

  Oversee multi-million euro budgets with rigorous scenario planning, forecasting, and yield optimisation

  Manage campaign planning and execution end-to-end - from concept and targeting to creative and channel mix

  Build and scale an experimentation roadmap - driving structured testing to accelerate growth and learning

  Use GenAI tools to improve production efficiency, automate workflows, and speed up go-to-market delivery

  Partner with Design, Content, Product Marketing, and Regional Field teams to ensure campaign excellence

  Optimise the marketing tech stack across tagging, attribution, activation, analytics, and CRO tooling

  Work closely with Sales, BI, and RevOps to improve tracking, funnel conversion, and marketing-sourced pipeline

  Monitor competitive activity and market shifts to inform digital strategy and identify new growth levers

  What you bring

  • 7+ years of experience in global B2B performance marketing, ideally in SaaS or adjacent software industries

    4+ years leading and developing teams, with a track record of growing both people and results

    Proven experience owning and optimising digital marketing budgets at scale, with a bias for impact

    Deep channel expertise across paid search, paid social, SEO, CRO, and multi-channel digital campaigns

    Demonstrated success running structured experiments and growth programs - not just always-on acquisition

    Confidence using GenAI to accelerate output, automate tasks, and improve digital delivery

    Analytical strength - comfortable building and interpreting dashboards, forecasts, and performance models

    Experience managing agency relationships and cross-functional collaboration across global teams

    Hands-on, pragmatic mindset - equally comfortable setting strategy and digging into channel-level performance

    What we offer

    We highly value our people, so we will empower you with all the resources and support to help you reach your full potential.

    For your best work

    • Remote-first flexibility to shape your ideal workday

      Home workplace budget

      Co-working expense coverage

      Individual IT budget for extra equipment

      Top-tier tech and AI-powered tools

    For your growth

    • Access to Ideals Academy with numerous courses

      Investment in external learning and development activities

      Guidance in Personal Development Plan creation

      Professional literature and subscriptions coverage

      Support of your passion as a speaker or writer

      Internal talent mobility opportunities

      For your well-being

      • Tailored Wellness Package for your physical and mental health

        Funding for sports competitions

        Paid health-related time-off

        25 business days of annual leave

        NEST pension program contribution

        Extra perks

        • Team-building offline and online events

          Budget for local gatherings in global locations

          Generous internal referral program

          Our culture

          Commitment, Excellence, Collaboration, Trust and Care are core values to the Ideals team. For us, these are the principles that every Idealer lives and breathes. We are on the lookout for like-minded individuals who share our values. By doing so, we are able to create a team where talents feel at ease and are able to work to the best of their abilities.

          Discover more

          Ideals is an equal opportunity employer

          Ideals is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people from all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, or citizenship.

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