Director of Enterprise ABM & Demand Generation

As the Senior Manager, Enterprise ABM & Demand Generation, you will be strategic and execution-oriented to lead integrated marketing programs that drive pipeline growth with net new enterprise targeted accounts.. This role is responsible for developing and executing enterprise account-based marketing and demand generation strategies and campaigns that educate and engage buying groups across large organizations with the CB data offering. You will need experience supporting multi-stakeholder enterprise sales cycles and building programs that influence executive, technical, operational, and business decision-makers over extended buying journeys.

This role requires a marketer who is comfortable operating in ambiguous and fast-moving environments where systems, processes, and data may still be evolving. You will need to combine strong strategic thinking with hands-on execution, experimentation, and operational rigor. You will also need to understand how AI is reshaping modern marketing organizations and proactively leverages AI-enabled tools, automation, and experimentation to improve execution speed, operational efficiency, campaign performance, and decision-making.

Essential Duties/Responsibilities:
Enterprise ABM & Demand Generation Strategy
Develop and lead integrated ABM and demand generation strategies that drive awareness, engagement, pipeline, and revenue across target enterprise accounts and priority segments

Design programs that engage enterprise buying groups and personas for our data set, including executive, technical, operational, and functional stakeholders

Build marketing motions that support long-cycle enterprise sales opportunities and multi-touch engagement strategies

Translate account, persona, and vertical insights into targeted marketing programs that improve account penetration and sales conversion

Campaign Execution & Optimization
Build, launch, and optimize multi-channel marketing campaigns across digital, paid media, email, content syndication, events, publications, web, and content marketing channels

Own campaign planning, audience segmentation, messaging alignment, execution timelines, and performance metrics and reporting

Support website, landing page, and conversion optimization strategies to improve campaign performance and engagement

Partner with design and content teams to develop campaign assets, messaging, and creative briefs

Pipeline Generation & Funnel Performance
Lead pipeline generation reporting and performance analysis across enterprise marketing programs

Track and analyze campaign influence, sourced pipeline, account engagement, lead-to-opportunity conversion, funnel progression, and stage conversion metrics

Pull and interpret campaign and pipeline data from Salesforce and related systems to identify trends and communicate performance insights to leadership

Partner closely with Revenue Operations and Lifecycle teams to align lead scoring, pre-sales funnel stages, handoff processes, and account progression strategies across the customer journey

Monitor and improve progression across marketing and sales funnel stages to support pipeline creation and revenue outcomes

Cross-Functional Collaboration & Operational Excellence
Partner closely with Sales, SDRs, Product Marketing, Revenue Operations, and leadership teams to align marketing programs with commercial priorities and account strategy

Operate effectively in ambiguous environments, using informed assumptions, experimentation, and data-driven decision-making to improve performance

Use testing and rapid iteration to refine targeting, messaging, channel mix, and campaign effectiveness

Identify opportunities to leverage AI and automation to improve workflow efficiency, reporting, campaign execution, and operational scale

Maintain high standards for execution, measurement, operational discipline, and cross-functional alignment across the funnel

Evaluate and implement AI-enabled marketing workflows and automation opportunities that improve campaign scalability, operational efficiency, personalization, and reporting effectiveness

Continuously explore emerging AI tools and technologies to improve go-to-market execution and marketing productivity

Performs other related duties as assigned

Supervisory Responsibilities:
None currently but expected team growth

Required Skills/Abilities:
Strong strategic thinking and execution skills across enterprise marketing and demand generation programs

Deep understanding of enterprise buying groups, long sales cycles, and multi-stakeholder engagement strategies

Strong analytical and problem-solving skills with the ability to interpret data, identify trends, and optimize performance

Ability to operate effectively in ambiguous environments and make informed decisions with incomplete information

Strong experimentation mindset with the ability to rapidly test, iterate, and improve campaign performance

Excellent communication, stakeholder management, and cross-functional collaboration skills

Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously

Strong understanding of AI-enabled marketing workflows, automation tools, and emerging technologies that improve campaign execution, operational efficiency, personalization, and decision-making

Ability to balance strategic planning with hands-on execution in fast-paced environments

Education and Experience:
8+ years of experience in B2B marketing, with deep expertise in enterprise demand generation, account-based marketing, and pipeline generation within high-growth technology organizations

Demonstrated success in developing and executing integrated marketing programs that engage complex enterprise buying groups and support long-cycle sales motions

Experience partnering closely with Sales, SDRs, Product Marketing, and Revenue Operations to drive pipeline creation, funnel progression, and revenue outcomes

Strong experience with campaign performance analysis, funnel reporting, lead lifecycle management, and pipeline measurement using Salesforce and related marketing technologies

Experience managing multi-channel marketing programs across digital, paid media, nurture, events, content syndication, and account-based engagement strategies

Experience leveraging AI-enabled tools or automation workflows to improve marketing execution, reporting, campaign optimization, or operational scale preferred

Experience using platforms such as Marketo, 6sense, Salesforce, Clay, Qualified, LinkedIn Campaign Manager, Google Ads, and related marketing technologies preferred

Experience in SaaS, enterprise technology, data, or fintech environments preferred

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experience

Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer.