Director of Growth (SEO & Web)

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack’s AI-powered, comprehensive, and integrated platform streamlines the PR workflow to help businesses generate positive media coverage, monitor mentions to manage brand reputation, and analyze PR’s impact on business outcomes. By combining media database, monitoring, and reporting into one dynamic platform, we empower teams to collaborate seamlessly, pitch effectively, and analyze results faster and more efficiently.

Founder-controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, and customer devotion, and infuse these values into everything we do. 

We’re looking for a confident and driven Director of Growth (SEO & Web) to own and scale Muck Rack’s organic acquisition and website as a primary growth engine.

As the Director of Growth (SEO & Web), you will lead our SEO strategy, website experience, and conversion optimization efforts, turning Muck Rack’s website into a high performing source of traffic, pipeline and revenue.

What you’ll do:

Own and evolve Muck Rack’s organic growth strategy, including SEO, GEO and website performance

Lead SEO & GEO including on-page optimization, technical SEO, site architecture and generative engine optimization

Partner closely with our content team to develop and scale high impact, search driven content

Identify and execute programmatic and highly scalable SEO and GEO opportunities to accelerate our growth

Own website strategy for muckrack.com, including information architecture, user journeys across the funnel, and landing pages

Establish a robust experimentation roadmap across SEO and web, balancing quick wins with long-term bets

Drive conversion rate optimization (CRO) through experimentation, AB testing and continuous iteration

Collaborate with Product, Engineering and Design to improve site performance and UX

Define and track key growth metrics (traffic, rankings, conversion rate, pipeline, revenue contribution, etc)

Build and lead a high-performing team over time as the function scales

How success will be measured in this role:

Growth in organic traffic, SEO & GEO share of voice, and keyword rankings

Increase in website conversion rates and pipeline generated from organic channels

Measurable impact of SEO, GEO and web initiatives on revenue and customer acquisition

Execution of a high-quality experimentation roadmap with clear learnings and iteration

Improvements in site health, performance, and technical SEO benchmarks

Ability to scale repeatable, compounding growth programs

If the details below describe you, you could be a great fit for this role:

7–10+ years of experience in SEO, growth, or digital strategy roles, ideally in SaaS

Proven track record of scaling organic traffic and driving meaningful business outcomes 

Deep expertise in technical SEO, content strategy, and website optimization

Strong understanding of how websites function as growth products (UX, CRO, information architecture)

Experience partnering cross-functionally with Product, Engineering, and Content teams

Highly analytical, with the ability to translate data into insights and action

Comfortable operating both strategically and hands-on in a fast-moving environment

Experience with experimentation frameworks and A/B testing tools

Familiarity with modern SEO & GEO tooling (e.g., GSC, Ahrefs, Screaming Frog, Profound, AirOps etc.)

Proactively incorporate AI tools into day to day work to improve productively and accelerate delivery

Interview Overview

30 minute interview with a member of our Talent Team

A 1 hour zoom interview with the hiring manager

Panel interviews with several team members, including a discussion of cross departmental coordination and typical IT work loads 

30 minute executive interview

30 minute Bar Raiser

Travel & Team Engagement Expectations

This role requires up to 10% travel for team collaboration, customer engagements, and company events. As part of our commitment to building strong connections across our fully distributed team, attendance at our annual company offsite (typically held in Mexico) is expected.

Salary

In the US, the base salary range for this role is $150,000–$180,000, depending on skills and experience. In addition, this role is eligible for an annual bonus. Total compensation for this role consists of base salary, bonus, and equity. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
Why Muck Rack?

Remote Work, Forever 

Fully distributed team with a permanent remote setup

Home office stipend, phone and internet reimbursement, coworking membership

Virtual and in-person team bonding (lunches, events, competitions)

Transparent & Fair Compensation 

Competitive geo-neutral pay in the U.S.

Annual reviews to ensure equity and market alignment

Standardized bonus or commission structure

401(k) with employer contributions

Equity opportunities

Health & Wellness

Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents

100% premium coverage for individuals on high-deductible plans

24/7 Virtual Care and Employee Assistance Program

Employer-funded HSA contributions and other pre-tax benefits

Quarterly wellness stipend and free Headspace subscription

Time Off & Family Benefits

 4+ weeks of PTO, plus paid sick and mental health days

13 paid holidays with the option to swap for personal days

Up to 16 weeks of fully paid parental leave

Learning and Development

Transparent pathways for internal mobility and promotion

Bi-annual performance reviews, team workshops, and leadership training

Unlimited access to Coursera and O’Reilly

2 additional PTO days annually for learning and development

Inclusive, Customer-First Culture

Commitment to equity and valuing diverse perspectives

Agile, founder-led company focused on collaboration and innovation

Trusted by 3,000+ companies worldwide

Note: Benefits and compensation reflect offerings for U.S.-based employees. Support is provided for employees in other locations, in compliance with local laws and regulations.

While we are a fully distributed team, we do have limitations on where we can hire and maintain a list of acceptable working locations based on job function. If we are unable to hire in your current location for the role for which you applied, you will be notified via email. While we enjoy many benefits as a permanently distributed and remote company, we cannot always support relocation or extended travel and have guidelines in place to ensure compliant work away from your designated permanent residence.

#LI-Remote

Please note: For detailed information regarding our GDPR and/or CCPA compliance policies, including how we handle personal data and privacy rights, kindly refer to the email correspondence accompanying this application.

Muck Rack does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to Muck Rack will be considered Muck Rack property, and Muck Rack will not pay a fee should it hire the subject of any unsolicited resume.

Muck Rack considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

Note to applicants/job seekers: We have recently been made aware of scams impersonating Muck Rack’s HR team. Please be cautious of these attempts to elicit banking or other financial or sensitive information. Muck Rack will never request financial information during the interview process, and follow ups for interviews or next steps will always come from an ‘@muckrack.com’ email address. If you are contacted by anyone from a different domain who claims to be from Muck Rack, please forward the communication to legal@muckrack.com.