Director of Marketing

About Mixmax

At Mixmax, our mission is to change how the world communicates. We help revenue teams build stronger relationships through email and AI-powered workflows that feel personal, scalable, and human.

Thousands of sales, customer success, and recruiting teams rely on Mixmax every day to drive pipeline, close deals, and create exceptional customer experiences.

We're looking for a Director of Marketing to build the next stage of Mixmax's growth.

This is a highly strategic but deeply hands-on leadership role for someone who thrives at the intersection of growth marketing, demand generation, product-led growth, and customer acquisition. You'll be responsible for building and operating a scalable growth engine that drives awareness, acquisition, activation, and revenue.

You'll work closely with the CEO, Product, Sales, and Customer Success teams to identify growth opportunities, improve funnel performance, and create a repeatable system for generating pipeline and self-serve growth.

This role is ideal for someone who is still close to execution. You may be stepping into your first senior leadership role, moving from Director to VP, or from Head of Marketing into a broader mandate. What matters most is your ability to build, experiment, execute, and drive measurable growth outcomes.

What You'll Do

Build and Scale Mixmax's Growth Engine

Own customer acquisition across paid, organic, lifecycle, partnerships, and product-led channels

Develop and execute a growth marketing strategy focused on efficient and measurable revenue growth

Build repeatable systems for pipeline generation and self-serve user acquisition

Improve conversion rates across the entire customer journey, from visitor to activated user to paying customer

Establish experimentation frameworks to continuously improve performance

Own Demand Generation and Performance Marketing

Drive marketing-sourced pipeline and revenue growth

Manage and optimize paid acquisition programs across relevant channels

Scale SEO, content, lifecycle, and conversion rate optimization initiatives

Develop attribution and reporting frameworks that connect marketing activity to revenue outcomes

Identify and prioritize the highest-leverage growth opportunities across the funnel

Partner on Product-Led Growth

Collaborate closely with Product to improve onboarding, activation, retention, and monetization

Use behavioral data and customer insights to identify growth opportunities

Design and execute experiments that increase product engagement and adoption

Help shape messaging that clearly communicates Mixmax's value to SMB revenue teams

Strengthen Product Marketing and Positioning

Refine Mixmax's positioning within the AI-powered productivity and revenue technology landscape

Develop messaging that differentiates Mixmax in an increasingly crowded market

Support product launches, feature adoption, and sales enablement initiatives

Create compelling narratives around how modern revenue teams work with AI

Lead a Lean, High-Impact Marketing Function

Manage and mentor a small but talented marketing team

Establish accountability around growth metrics and business outcomes

Balance strategy with execution, stepping in as an individual contributor when needed

Help identify future hiring needs and scale the function thoughtfully as the company grows

Foster a culture of experimentation, speed, ownership, and continuous learning

Who You Are

You have experience driving growth and demand generation at a B2B SaaS company

You have a strong understanding of performance marketing, conversion optimization, lifecycle marketing, and acquisition channels

You've owned measurable growth metrics such as pipeline, activation, revenue, CAC efficiency, conversion rates, or customer acquisition

You're highly analytical and comfortable working with funnel data, attribution, experimentation, and reporting

You know how to prioritize effectively and focus on the highest-leverage opportunities

You enjoy rolling up your sleeves and executing, not just managing

You're comfortable operating in a lean environment where resources are limited but impact is high

You can partner effectively with Product, Sales, and Customer Success teams

You have experience mentoring others and leading through influence, whether or not you've managed a large team

You're excited by startup environments and taking ownership of outcomes

Particularly Exciting Backgrounds

We'd be especially excited to meet candidates who:

Have built or scaled growth engines at early-stage or growth-stage SaaS companies

Have strong performance marketing and demand generation experience

Have experience improving conversion rates across complex funnels

Have operated in product-led growth environments

Are making the leap from Director to VP or from Head of Marketing into a broader leadership role

Have remained close to execution and still enjoy doing the work themselves

Have experience marketing AI-powered, workflow, productivity, or revenue-focused products

Bonus Points

Experience marketing AI-native products

Experience selling into SMB revenue teams

Strong product marketing fundamentals

Experience with modern GTM tooling and outbound workflows

Experience managing remote teams

Why Mixmax

Fully remote culture with flexible working hours

Competitive salary and equity package

Opportunity to shape the future of AI-powered communication

High ownership and direct impact on company growth

Small, ambitious, and highly collaborative team

A product loved by thousands of users around the world

If building a modern growth engine and helping define the future of AI-powered communication sounds exciting to you, we'd love to hear from you.