Director of Product

Director of Product

Location: Remote
Reports to: CEO
Team: Product & Engineering

About Blurb.fm

At Blurb, we're building revenue-generating content products for the most influential media companies in the world. We scale content from what already exists - turning catalogs and brand assets into high-performing formats for every major platform.

Our mission is simple: help media companies unlock growth through high-volume, high-impact content.

The role

Were looking for a Director of Product to own product direction and platform strategy at Blurb.

This is a hands-on leadership role. Youll be responsible for turning business needs and high-level ideas into clear product direction, working closely with engineering, design, leadership, and clients to ship systems that scale.

The role is primarily product strategy and ownership. Hands-on design skills are a strong plus, but not a requirement.

What youll do

Own product direction & platform strategy

• Own end-to-end product direction across Blurbs platform

  Translate business goals, deal requirements, and revenue priorities into product strategy

  Decide what to build now vs later, and clearly explain tradeoffs

  Ensure the product effectively supports the entire content and distribution lifecycle, from creation through monetization

  Build scalable systems

  • Design workflows and systems that scale efficiently across large and complex catalogs

    Partner closely with engineering to define scope, sequencing, and system constraints

    Anticipate reliability, scale, and operational failure points early

  
  

  Make ideas concrete

  
  

  • Take vague or high-level ideas and turn them into clear, testable product direction

    Use lightweight artifacts — flows, examples, prototypes — to align stakeholders

    Be comfortable creating quick prototypes (e.g. Figma, low-fidelity mocks, or vibe-coded demos) to demonstrate how things should work

  
  

  Partner with design & engineering

  
  
  • Work closely with Product Designers (where applicable) to:

    • Frame problems clearly

      Set quality bars

      Give actionable feedback

  • Collaborate deeply with engineering on:

    • Scope and sequencing

      Tradeoffs between speed, quality, and scale

  • Partner with the Design Department focused on template and motion design to:

    • Ensure product and design systems stay aligned through the video generation pipeline

      Collaborate day-to-day to troubleshoot, refine, and evolve how product and design systems work together

  
  

  Represent product internally and externally

  
  

  • Act as a product voice in client-facing conversations

    Explain product capabilities, constraints, and tradeoffs to non-technical stakeholders

    Help align expectations with what the platform can realistically support

    Balance transparency with protecting the team from overcommitment

  
  

  Drive alignment and momentum

  
  

  • Run or contribute to product rituals (e.g. demos, reviews, roadmap discussions)

    Keep the team aligned on priorities and decisions

    Reduce rework by clarifying direction early

    What youll bring

    • At least 5-10 years of product leadership experience, either as a founder or in a company setting where you owned product direction and outcomes

      Demonstrated ability to define and drive end-to-end product strategy, not just manage execution

      Strong product taste — a clear sense for what makes a product intuitive, cohesive, and high quality

      Systems and platform thinking; you see how parts connect and scale

      Comfort operating with ambiguity and incomplete information

      Excellent collaboration skills with engineering, design, and leadership

      Clear, confident communication of product intent to both internal and external audiences

      Experience thriving in early-stage or high-ownership environments

    
    

    Bonus points

    
    

    • Hands-on product design experience (Figma, flows, prototyping)

      Founder or early leadership team background

      Experience with media, content platforms, or creator ecosystems