Director of Product Merchandising
Competitive Benefits • Fitness Center Reimbursement • Product Discounts
This is a remote position; however, candidates must be located in Minneapolis, MN; Fargo, ND; or Chicago, IL.
Who We Are:
Swanson Health Products has been committed to bringing wellness to the world for over 50 years. As a leader in the vitamins, supplements, and natural wellness industry, we focus on delivering science-backed, high-quality products that support healthier lives. We are a digitally driven organization investing in innovation, customer experience, and data-informed growth.
About the Role:
We are seeking a Director of Product Merchandising to define and execute enterprise-wide category, assortment, and innovation strategies across Swanson’s product portfolio. This role is responsible for driving category growth, profitability, innovation performance, and portfolio optimization across Direct-to-Consumer, Amazon & 3P Marketplaces, and International channels.
As a key leader within the organization, you will oversee category strategy, assortment planning, innovation roadmaps, and portfolio performance while leading and developing a team of merchandising professionals. You’ll collaborate cross-functionally with Innovation, Marketing, Pricing, Analytics, Purchasing, Ecommerce, Marketplace, and International teams to deliver business growth and strengthen Swanson’s market position.
What You'll Do:
Category & Portfolio Strategy
Own category vision, strategy, and performance across multiple channels
Lead assortment architecture, governance, and SKU rationalization initiatives
Monitor category performance and implement improvement plans
Identify growth opportunities, portfolio gaps, and emerging market trends
Leverage consumer, competitive, industry, and internal insights to inform strategic decisions
Innovation Leadership
Own innovation roadmaps and product pipelines for both owned and partner brands
Oversee product launches, reformulations, and discontinuations
Partner cross-functionally to commercialize innovation initiatives
Evaluate launch performance and optimize future innovation investments
Leadership & Talent Development
Lead, coach, and develop Associate and Assistant Merchants
Establish clear priorities, accountability, and performance expectations
Build organizational capability and succession plans
Foster a culture of ownership, collaboration, continuous improvement, and results
Cross-Functional Leadership
Represent Merchandising across enterprise initiatives and strategic projects
Influence decisions across Innovation, Marketing, Pricing, Analytics, Purchasing, Ecommerce, Marketplace, and International teams
Align stakeholders around category priorities and business objectives
Business Performance & Growth
Drive category growth, profitability, and portfolio optimization
Manage innovation performance and product lifecycle strategies
Utilize analytics and financial insights to guide business decisions
Support enterprise growth initiatives across all sales channels
Required Qualifications:
10+ years of progressive merchandising or category management experience
Demonstrated success managing category performance, innovation pipelines, and cross-functional business initiatives
Strong analytical, financial, and strategic planning capabilities
Experience owning financial performance and driving business results
Proven experience managing product lifecycles and innovation portfolios
Executive presence with the ability to influence senior leaders and stakeholders
Exceptional communication, collaboration, and relationship-building skills
Strong leadership, coaching, and talent development abilities
Ability to navigate ambiguity and lead through organizational change
Bias toward action, accountability, and results
Experience working across multiple sales channels, including DTC, marketplaces, and international markets a plus
Bachelor’s degree in Business, Marketing, Management, or a related field
Why Join Us?
Join a company with over 50 years of leadership in health and wellness and play a key role in shaping the future of our product portfolio. As Director of Product Merchandising, you'll drive category growth, lead innovation, influence enterprise-wide strategy, and make a meaningful impact on the health and wellness journey of millions of customers.