Director, product marketing

About this role

Writer is seeking a dynamic and experienced director of product marketing to assist in leading our product marketing initiatives. This strategic role involves driving the positioning, messaging, and overall go-to-market strategy for our products. The ideal candidate will have a proven track record in crafting compelling narratives around products and leading successful product launches.

‍♀️ Your responsibilities

Develop and execute innovative marketing strategies to enhance product visibility and adoption

Assist the product marketing team in the planning and execution of product launches, campaigns, and other market penetration strategies

Collaborate with the product management team to align on product development and roadmap based on market and customer insights

Define and communicate the value propositions of the products to the sales team and develop sales tools that facilitate the selling process

Conduct market research to identify trends and customer needs to inform product strategies

Analyze market data to develop marketing strategies, understand competitive landscape, and identify opportunities for growth

Manage cross-functional implementation of product marketing plans, working closely with teams across the company, including sales, marketing, product development, and customer service

Measure and report on the effectiveness of product marketing initiatives to drive continuous improvement

Foster a culture of success and ongoing business and goal achievement

⭐ Is this you?

Bachelor’s degree in marketing, business administration, or related field; master’s degree preferred

8+ years of experience in product marketing or related field, with at least 5 years in a leadership role

Proven experience in market analysis, marketing strategy, and product management

Strong understanding of the product lifecycle and marketing strategies from concept to launch

Excellent leadership and communication skills, with the ability to inspire and lead teams

Strong analytical skills and data-driven thinking to inform product strategies and decisions

Experience in digital marketing techniques, including SEO, PPC, social media marketing, and content marketing

Creative thinker with a vision

Attention to detail and the ability to manage multiple projects simultaneously

Preferred Qualifications:

Experience in the technology or software industry

Proven success in launching products and growing market share

Familiarity with CRM and marketing automation tools

Benefits & perks (US Full-time employees)

Generous PTO, plus company holidays

Medical, dental, and vision coverage for you and your family

Paid parental leave for all parents (12 weeks)

Fertility and family planning support

Early-detection cancer testing through Galleri

Flexible spending account and dependent FSA options

Health savings account for eligible plans with company contribution

Annual work-life stipends for:

Home office setup, cell phone, internet

Wellness stipend for gym, massage/chiropractor, personal training, etc.

Learning and development stipend

Company-wide off-sites and team off-sites

Competitive compensation, company stock options and 401k

Writer is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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