Director, Sales Enablement (Commercial Operating System) - Healthcare Consulting
You are accountable for building and institutionalizing how the firm sells consulting services: defining the Ideal Customer Profile (ICP), standardizing deal qualification and pipeline stages, developing sales playbooks and proposals that win, and enabling data-driven decision-making across Sales, Strategy, and Marketing. As a leader, you sit at the intersection of platforms, process, and performance, ensuring revenue growth is intentional, measurable, and repeatable.
- Defining and refining the firm’s Ideal Customer Profile (ICP) and target buyer personas.
- Building and governing a standardized deal qualification framework (e.g., value-based qualification, risk assessment, competitive posture).
- Designing and enforcing pipeline stage definitions aligned to how consulting deals are actually sold.
- Creating scalable sales playbooks that include pitch decks, messaging frameworks, case studies, and solution narratives aligned to the firm’s service offerings and SKU strategy (e.g., Managed Care Strategy playbooks).
- Pipeline health and coverage.
- Deal velocity and stage conversion rates.
- Win rates and loss drivers.
- Average deal size and growth trends.
- Forecast accuracy and revenue predictability Translate data into actionable insights for Sales, Strategy, and Executive Leadership, enabling proactive decision-making and course correction.
- Structuring deal strategy aligned to line-of-business (LOB) priorities.
- Developing competitive battlecards and positioning guidance.
- Supporting pricing strategy, margin discipline, and risk positioning.
- Providing deal coaching to consulting leaders to strengthen value articulation and differentiation.
- Align sales messaging and campaign strategy with the firm’s brand positioning and value propositions.
- Ensure marketing campaigns are targeted to the ICP and supported by clear conversion paths into CRM.
- Define and measure ROI for all marketing activity, linking campaigns to pipeline creation, deal progression, and revenue outcomes.
- 10+ years of progressive experience leading sales enablement, revenue operations, commercial operations, or go-to-market strategy initiatives.
- Bachelor's Degree in Business Administration, Information Systems, Finance, Marketing, Strategy, or related field. MBA or advanced business degree preferred.
- Demonstrated experience designing and operating a commercial or revenue operating system.
- Proven track record of 1) Building and scaling sales playbooks for consulting or professional services; 2) Defining Ideal Customer Profiles (ICP), buyer personas, and qualification frameworks; 3) Standardizing pipeline stages, proposal structures, pricing logic, and risk positioning.
- Experience partnering directly with Sales, Consulting, Marketing, and Strategy leaders to improve win rates and revenue predictability.
- Experience supporting large, complex, or strategic deals, including deal strategy, competitive positioning, pricing guidance, and deal coaching.
- Healthcare or regulated-industry experience preferred.
- Deep understanding of how consulting services are sold, from prospecting through close and expansion.
- Ability to translate firm strategy into repeatable commercial frameworks that scale across teams.
- Strong judgment in balancing growth, margin discipline, and risk management.
- Expertise in developing end-to-end sales playbooks that drive consistent deal execution, including: Messaging frameworks and pitch narratives; Case studies and proof points; SKU- or service-specific playbooks (e.g., Managed Care Strategy).
- Ability to embed playbooks directly into CRM workflows and enablement tools.
- Advanced proficiency with CRM platforms as revenue systems (not just systems of record), including: Configuration, governance, and data standards; Pipeline and forecasting models; Role-based dashboards and reporting.
- Experience integrating CRM with sales enablement, marketing automation, and sales intelligence tools.
- Strong understanding of data integrity, access controls, and platform governance.
- Advanced analytical skills with the ability to design and interpret dashboards for: Pipeline health and coverage; Deal velocity and stage conversion; Win rates, loss drivers, and forecast accuracy; Average deal size and growth trends.
- Ability to translate data into executive-level insights that drive decisions, not just reporting.
- Experience aligning marketing strategy, campaigns, and messaging to ICP and revenue objectives.
- Ability to define and measure marketing ROI, linking campaigns to pipeline creation, deal progression, and closed revenue.
- Strong collaboration skills to ensure brand positioning and sales messaging are tightly aligned.
- Proven ability to drive adoption of new processes, platforms, and commercial frameworks.
- Experience designing and delivering training, onboarding, and enablement materials for revenue-facing teams.
- Ability to influence without authority and lead through clarity, credibility, and outcomes.
- Advanced proficiency in Microsoft Excel and PowerPoint for financial modeling, analysis, and executive presentations.
- Experience with data visualization and BI tools (e.g., Power BI, Tableau, or equivalent).
- Strong understanding of pricing models, margin analysis, and deal economics.
- Familiarity with API integrations, data migrations, and enterprise SaaS ecosystems preferred.
- Strategic thinker with a strong bias toward execution and measurable outcomes.
- Comfortable operating at the intersection of strategy, data, and field execution.
- Ability to work well with others in teams and build relationships with staff throughout the firm, at multiple levels.
- Exceptional written, verbal, and executive-level communication skills.
- Highly organized, detail-oriented, and capable of managing multiple complex initiatives simultaneously while meeting deadlines.
- Trusted partner to senior leaders with the confidence to challenge assumptions using data and insight.
The successful candidate will also be eligible to participate in our annual Corporate Incentive Plan (CIP) that can range to up to 15% of annual salary.
The foregoing benefits and paid time off, including an employee’s eligibility therefore, will be controlled by applicable plan documents and Sellers Dorsey policy.