E Commerce Conversion Specialist
Job description:
Job Title: E-Commerce CRO & Funnel Optimization Specialist
(Shopify | Meta Ads | Google Ads | Email Marketing)
Mission
We are looking for a data-driven revenue optimizer to increase conversion rates and profitability across our entire digital ecosystem:
• Shopify Store
• Meta Ads (Facebook & Instagram)
• Google Ads
• Email Marketing
• TikTok
• X (Twitter)
• Organic Social
This is a performance role focused on ROAS, AOV, CVR, and LTV growth — not just design improvements.
What You Will Own
Shopify Conversion Optimization
• Optimize product pages for higher CVRImprove cart → checkout flow
• Increase AOV (bundles, upsells, cross-sells)
• Reduce cart abandonment
• Improve mobile experience
Paid Ads Funnel Optimization
• You must understand how traffic quality affects conversion.
• Audit Meta & Google campaigns
• Align landing pages with ad intentImprove creative-to-landing page consistency
• Reduce CPA while increasing ROAS
• Improve funnel tracking accuracy
Email Marketing Optimization
• Improve welcome flow conversion
• Optimize abandoned cart emails
• Increase repeat purchase rate
• Improve email-driven revenue %
Testing & Analytics
You must:
Run structured A/B tests
Use data (not opinion)
Track:
• Conversion Rate
• ROAS
• AOV
• CAC
• LTV
Revenue per visitor
Provide weekly performance reports
Required Skills
3+ years CRO experience in Shopify e-commerce
Strong understanding of Meta & Google Ads funnels
Experience with:
• Heatmaps (Hotjar / Clarity)
• GA4Shopify analytics
• Email platforms (Klaviyo preferred)
• Proven revenue growth case studies
• Deep understanding of buyer psychology
KPIs
• Increase Shopify conversion rate
• Increase AOV
• Improve ROAS
• Reduce CPA
• Increase email revenue %
• Improve repeat purchase rate
Ideal Candidate
• Thinks commercially
• Understands paid traffic intent
• Obsessed with numbers
• Can move fast
• Doesn’t need micromanagement
Type
• Immediate start Freelance / Contract Remote
Job Type: Full-time
Language:
• British English (Required)
Work Location: Remote
Job Type: Full-time
Language:
• British English (Required)
Work Location: Remote
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