E-Mail Marketing Specialist
Ethos Risk Services is a leading insurance claims investigation and medical management company committed to providing better data for better decision-making. They are seeking a full-time E-Mail Marketing Specialist to design and execute strategic email campaigns that engage and convert target audiences, while collaborating with internal teams to enhance campaign performance.
Responsibilities
- Develop, build, and deploy email campaigns, including drip and nurture programs, to drive engagement and move prospects through the sales funnel
- Track and analyze campaign metrics (open rates, CTRs, conversions) and provide actionable insights
- Conduct A/B testing to optimize subject lines, send times, and content performance
- Write and edit marketing content such as case studies, success stories, sales collateral, and promotional materials
- Partner with marketing, sales, and product teams to coordinate cross-channel campaigns
- Manage segmented email lists and tailor campaigns for Account-Based Marketing initiatives
- Oversee the monthly internal newsletter and Salesforce campaign setup/reporting
Skills
- Bachelor's degree in Marketing, Advertising, Public Relations, Communication, English or related field required
- Minimum of 1+ years in marketing, content creation, or email campaign management (required)
- Analytical mindset with experience in A/B testing and performance optimization
- Excellent organizational and project-management skills with strong attention to detail
- Experience with marketing automation tools such as Salesforce Marketing Cloud, Pardot, ActiveCampaign, HubSpot, Market or similar email platforms (preferred)
- Familiarity with Adobe Creative Suite or similar design tools is a plus
Company Overview
Company H1B Sponsorship