eCommerce Performance & Experimentation Analyst

Job DetailsJob Location: NC Remote - North Richland HIlls, TX 76180Position Type: Full TimeJob Shift: DaySummary / Position Purpose

We are seeking a highly analytical and action-oriented eCommerce Performance Analyst to support growth across our digital portfolio. This role is responsible for owning the integrity, accuracy, and usability of our analytics data while translating insights into clear, actionable opportunities that drive measurable business impact. 

This is not a traditional reporting role. The ideal candidate is experienced in Google Analytics 4 (GA4), eCommerce performance analysis, and A/B testing, but also understands the customer journey and has great product sense. They are motivated to go beyond insights—partnering closely with product, UX, and development teams to help bring optimizations to life.  

Essential Duties, Functions and/or Responsibilities

Analytics Ownership & Data Integrity (Primary Focus) 

Drive Google Analytics 4 (GA4) implementation, ensuring data accuracy, consistency, and reliability across all eCommerce properties  
Build, maintain, and optimize eCommerce funnels, dashboards, and reporting frameworks  
Ensure alignment between analytics data, business KPIs, and reporting tools  
Troubleshoot tracking issues and partner with developers to resolve discrepancies and gaps in data 

Insights, Experimentation & Performance Optimization 

Analyze end-to-end eCommerce funnel performance to identify trends, drop-off points, and opportunities for improvement  
Translate data into clear, actionable insights that directly inform prioritization and roadmap decisions  
Proactively identify opportunities to improve conversion rate (CVR), average order value (AOV), and overall revenue  
Design, support, and analyze A/B and multivariate tests to validate optimization opportunities  
Partner closely with the Senior Director to support backlog prioritization with data-driven recommendations  

Reporting & Stakeholder Communication 

Develop and deliver regular reporting on site health, performance trends, and key metrics  
Communicate insights, test results, and opportunity areas to cross-functional stakeholders including Merchandising, Marketing, Operations, and Technology  
Present findings in a clear, concise, and business-relevant way that drives action  

Execution Partnership & Optimization Support 

Collaborate with product, UX, and development teams to define requirements for new features and optimizations  
Ensure proper tracking and measurement plans are in place for all new capabilities and experiments  
Participate in QA to validate both functionality and data accuracy  
Support experimentation efforts end-to-end, including hypothesis development, test setup, validation, and results analysis  

Growth Opportunity 

Gain hands-on experience in eCommerce growth strategy, experimentation, and digital product development  
Expand beyond analytics into optimization, testing, and product ownership  
Play a key role in shaping the customer experience and driving measurable revenue impact  
Indirectly and directly responsible for product quality
Other duties as assigned

QualificationsEducation and/or Work Experience Requirements

3+ years of experience in digital analytics, with a strong focus on eCommerce performance  
Hands-on expertise in Google Analytics 4 (GA4), including implementation, troubleshooting, and funnel analysis  
Strong experience designing, executing, and analyzing A/B tests  
Strong understanding of eCommerce metrics (CVR, AOV, revenue, funnel performance)  
Proven ability to translate data into actionable insights and business recommendations  
Experience working with developers and UX teams to implement tracking and site enhancements  
Strong communication skills with the ability to present insights and test results to non-technical stakeholders  
Naturally curious, detail-oriented, and motivated to contribute beyond traditional analytics responsibilities  

Success Metrics / KPIs: 

Accuracy and reliability of analytics data  
Quality and impact of insights delivered  
Experimentation velocity and impact (A/B testing effectiveness)  
Contribution to conversion rate and revenue improvements  
Effectiveness of reporting and stakeholder alignment  
Successful measurement and validation of new features and experiments 

Physical Requirements:

Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards
Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state, and local standards

This position requires applicants to be authorized to work in the US without sponsorship; TestEquity does not sponsor applicants for work visas. 

TestEquity provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.