Ecommerce & Web Specialist

Department: Marketing 

Reports to: eCommerce Site Strategy Manager 

Pay Grade: 12-E Coordinator/Entry-Level Support 

Pay Range: $49,000 - $56,000/year 



Job Summary: 

The Ecommerce & Web Specialist plays a key role in supporting the performance, functionality, and growth of Thistle Farms’ digital storefront. This role blends operational execution with data-informed strategy, ensuring that product listings, site performance, and user experience align to drive engagement and revenue. 

Working closely with the eCommerce Website Manager, this position supports the full product lifecycle, executes website updates and campaigns, and leverages analytics to improve conversion rates and reduce friction in the customer journey. This role also provides technical support for frontend enhancements and site maintenance, contributing to a seamless and high-performing online experience that supports the organization’s mission. 

Supervisory Responsibilities: 

None 

Duties/Responsibilities: 

eCommerce Operations & Product Lifecycle 

Lead the launch and maintenance of approximately 200 product listings annually across Shopify, Shopify POS, and Faire 

Ensure accuracy of product descriptions, metafields, tags, and SEO keywords 

Collaborate with cross-functional partners, including Product Lifecycle Coordinator and Finished Goods Manager, to ensure seamless product data flow 

Support execution of promotional strategies, including discount setup and implementation in alignment with marketing campaigns 

Data-Driven Website Optimization 

Monitor and analyze website performance using Google Analytics 4 (GA4) and Microsoft Clarity 

Identify trends, user behaviors, and drop-off points within the sales funnel 

Translate insights into actionable improvements, including landing page optimization, upsell/cross-sell strategies, and layout enhancements 

Continuously evaluate and improve user journeys to reduce friction and increase conversions 

Technical Content Support & Site Maintenance 

Conduct regular website audits to ensure functionality, performance, and user experience consistency 

Support maintenance of design systems (e.g., Figma) to ensure UI alignment across the site 

Assist in troubleshooting and resolving technical issues within the CMS 

Frontend Development & Integrations 

Utilize HTML, CSS, and JavaScript to support customizations and enhancements beyond standard platform capabilities 

Maintain GitHub and Shopify integration, including version control and deployment processes 

Assist with technical aspects of website updates and enhancements 

Website Development & Optimization Projects 

Support major website initiatives, including the 2026 retail website refresh 

Conduct research, user interviews, and usability assessments 

Document and recommend optimized user flows and site improvements