Enterprise Segment Marketing Associate
athenahealth is working to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. They are seeking a Marketing Associate to join the Enterprise Marketing team, where the individual will support message development and execute marketing tactics to foster growth among enterprise customers.
Responsibilities
- Support campaign development through execution by drafting comprehensive campaign briefs and working closely with cross-functional and partner marketing teams to ensure successful launch and delivery
- Develop recruitment launch materials for events and campaigns to support SDR outreach efforts
- Assist with SDR outreach play development, from content creation and stakeholder alignment to play execution and performance reporting
- Support development of compelling messaging that resonates with our Enterprise prospects and their various buyer personas, while aligning to our athenahealth brand and value messaging
- Support event recruitment and execution
- Proactively engage with the sales team to coordinate marketing activities, communicating frequently to build trust and alignment
- Create customized, compelling content in support of individual sales strategies to help a prospect understand why a partnership with athenahealth is the right decision for their business
- Test, measure, analyze, and optimize marketing tactic performance, report on results and apply learnings to future strategies
Skills
- Bachelor's degree in business, marketing, or related field required
- 1+ years' experience in marketing or sales; content and messaging experience preferable
- Strong writing, communication, Excel reporting, and presentation development skills
- Impeccable project management skills and highly detail-oriented
- Ability to interface directly with sales teams
- Ability to manage multiple projects at once from concept to completion
- Self-starter who can work independently in a fast-paced environment
Benefits
- Commuter support
- Employee assistance programs
- Tuition assistance
- Employee resource groups
- Collaborative workspaces
- Flexibility
- Book clubs
- External speakers
- Hackathons
Company Overview