European Brand Manager - PPE

Work Flexibility: Remote

European Brand Manager – PPE

Location: Flexible across Europe (preferred - Netherlands, France, Germany, Italy, Spain, UK)

About the Role

We are looking for a strategic, commercially minded European Brand Manager to lead the PPE portfolio within our Orthopaedic Instruments division.

PPE: Personal protection equipment | Stryker

You will operate as the pan-European brand expert, shaping strategy, driving portfolio growth, and leading a critical market assessment to unlock new opportunities, including future category expansion.
You will work across countries, functions, and senior stakeholders to define the direction of the portfolio and ensure strong execution across Europe.

What You Will Do

Strategy & Growth
Define and lead the European brand strategy aligned with global direction

Deliver annual and long-range plans to drive growth, profitability, and market share

Lead a strategic market assessment to identify future expansion opportunities and support upcoming product launches

Build and execute a 3–5 year portfolio roadmap

Execution & Commercial Impact
Develop scalable marketing campaigns, tools, and assets for local market activation

Drive product lifecycle management (launches, optimization, phase-out)

Partner with country leadership to forecast demand and align with supply chain

Monitor performance and define data-driven actions to improve results

Stakeholder & Market Engagement
Act as the central point of contact for local marketing and sales teams across Europe

Build strong relationships with key opinion leaders (KOLs) and customers

Collaborate cross-functionally (Marketing, Sales, Supply Chain, Education, R&D)

Education & Customer Experience
Shape and deliver European customer engagement initiatives (events, congresses, hands-on programs)

Partner with the Education team to define and implement training strategies

Drive internal and external brand awareness and value perception

Portfolio Development
Contribute to new product development, line extensions, and M&A initiatives

Support the evolution of the portfolio in line

What You Bring

Experience & Background
8+ years of professional experience

5+ years in medical devices, marketing, or commercial roles

Experience working across multiple European markets

Bachelor’s degree required; MBA is a plus

Skills & Capabilities
Strong strategic thinking combined with hands-on execution

Highly analytical and data-driven

Excellent communication and stakeholder management skills

Ability to influence and lead without direct authority

Comfortable operating in a complex, evolving environment

Strong project management skills with ability to manage multiple priorities

Other Requirements
Fluent in English (additional European languages are a plus)

Willingness to travel across Europe (~40%)

Why This Role
High visibility role with direct impact on business growth in Europe

Opportunity to shape strategy and influence future portfolio direction

Work in a fast-evolving environment with strong cross-functional exposure

Be part of a team with ambitious growth objectives and high expectations

Additional Information
Competitive salary and bonus package aligned with experience and location

Flexible working location within Europe

Travel Percentage: 40%