European Director Consumer Brands

Role Overview
This is a senior, pan‑European commercial leadership role with full accountability for the growth and performance of a major strategic partnership across Europe.

You will lead the commercial strategy, execution, and relationship management with a key global partner, working across ~20 countries within a distributor‑driven model.

The role combines strategy, sales leadership, and stakeholder management. You will not have direct reports but will lead through influence, aligning local business leaders, distributors, and cross‑functional teams to deliver against agreed growth targets.

What You’ll Do
Commercial leadership across Europe
Own and drive the commercial strategy across ~20 European markets

Translate central strategy into clear, executable country plans

Deliver on revenue, margin, and growth targets agreed with the partner

Ensure consistent execution across distributor networks

Key account & partnership management
Act as the primary European contact for a strategic global partner, managing the commercial relationship and alignment on growth strategy across European markets within a distributor-led model

Build and maintain strong, senior‑level relationships

Lead regular business reviews and strategic discussions

Align long‑term objectives, innovation pipelines, and commercial priorities

Driving execution through others
Work closely with country sales leaders to implement sales plans

Provide direction and structure, ensuring alignment across all markets

Challenge performance gaps and drive accountability

Support local teams in winning and developing business

Distributor & channel management
Manage and develop relationships with key distributors across Europe

Identify growth opportunities within the channel model (SME segment focus)

Ensure effective rollout of new products and initiatives

Strengthen collaboration between partner, distributors, and internal teams

Cross-functional collaboration
Work with marketing, supply chain, and finance teams to deliver results

Align commercial plans with product launches and go‑to‑market strategies

Ensure strong execution of innovation across markets

Your Profile
Bachelor’s or Master’s degree (Business, Commercial, or related field)

8–10+ years of experience in commercial roles (Key Account, Business Development, or Sales Leadership)

Strong experience in international / multi-country environments

Proven track record managing large strategic accounts

Experience working with distributor-led or indirect sales models

Comfortable operating in a matrix organization without direct authority

Skills & Capabilities
Strong commercial acumen and strategic thinking

Ability to influence senior stakeholders across countries and functions

Excellent relationship management and negotiation skills

Data-driven and structured in managing performance (KPIs, pipeline, forecasts)

Hands-on mindset: you don’t just define strategy — you ensure execution

High level of ownership and accountability

Languages
English (fluent) – business language

Additional European languages are a plus

Why this role?
Direct impact on a major European business

Exposure to senior stakeholders internally and externally

Combination of strategy, sales, and international leadership

High visibility role with strong growth responsibility

Interested?
This role is for someone who can own a European business, influence without authority, and deliver results across complexity. If that sounds like you — let’s talk!