Event Marketing Manager

Event Marketing Manager 
 
Position Summary 
 
The Event Marketing Manager is responsible for developing and executing Alliance’s event marketing strategy to drive brand awareness, generate qualified leads, influence pipeline growth, and support company revenue goals. This role owns the planning, coordination, execution, and measurement of all in-person and virtual events, including conferences, trade shows, webinars, client events, partner events, and industry association sponsorships. 
 
The ideal candidate is highly organized, data-driven, relationship-oriented, and passionate about creating exceptional event experiences that deliver measurable business outcomes. This role is fully remote and reports to the Director of Marketing. 
 
Essential Duties & Responsibilities 
Event Strategy & Planning 
Develop and execute Alliance’s annual event marketing strategy aligned with company growth objectives, target industries, and revenue goals.  
Identify, evaluate, and recommend event opportunities that support lead generation, brand awareness, and market expansion.  
Plan and manage Alliance’s participation in:  
Conferences and trade shows  
Lunch & Learn programs  
Webinars and virtual events  
Partner-sponsored events  
Client networking events  
Regional and national industry association events  
Build annual event calendars and marketing plans that support strategic business priorities.  
Ensure event initiatives align with sales and marketing pipeline goals.  
 
Market Research & Competitive Analysis 
Research industry associations, organizations, and events to identify high-value opportunities for Alliance participation.  
Evaluate sponsorship opportunities and event participation based on:  
Target audience alignment  
Attendance demographics  
Ideal customer profile fit  
Market potential  
Competitor participation  
Revenue opportunity  
Analyze market trends and recommend event investments that maximize business impact.  
 
Budget Management & ROI Optimization 
Manage event marketing budgets and ensure spending aligns with approved plans.  
Develop event business cases and recommendations including:  
Target audience analysis  
Sponsorship opportunities  
Budget requirements  
Lead generation expectations  
Pipeline influence projections  
Expected return on investment  
Track and monitor event performance against established goals and budget expectations.  
Continuously evaluate event effectiveness and recommend improvements to maximize ROI.  
 
Event Execution & Logistics 
Manage all event logistics from planning through post-event follow-up, including:  
Venue coordination  
Vendor management  
Sponsorship fulfillment  
Registration management  
Event timelines and project plans  
Marketing materials and promotional assets  
Swag and event collateral  
On-site event execution  
Coordinate webinar and virtual event logistics, platforms, and attendee experiences.  
Ensure all events are delivered professionally, on time, and within budget.  
 
Cross-Functional Collaboration 
Partner closely with Sales, Partnerships, Leadership, and Marketing teams to maximize event success.  
Collaborate with Sales teams to:  
Identify target accounts  
Drive attendance  
Support outreach campaigns  
Maximize pipeline generation opportunities  
Coordinate co-marketing opportunities with strategic partners and industry associations.  
Maintain strong relationships with:  
Event organizers  
Industry associations  
Sponsors  
Venues  
Strategic partners 
 
Lead Management & Post-Event Follow-Up 
Ensure all event-generated leads are captured, tracked, and entered into CRM systems accurately and timely.  
Coordinate lead qualification and routing processes with Sales teams.  
Maintain event attribution and reporting accuracy.  
Develop and execute post-event nurture and follow-up campaigns.  
Partner with Sales leadership to ensure timely prospect outreach and engagement.  
Distribute post-event communications, resources, and content to attendees.  
 
Reporting & Analytics 
Track and report on key event performance metrics.  
Develop post-event summaries and performance analyses.  
Measure event success through:  
Attendance and registration metrics  
Marketing Qualified Leads (MQLs)  
Pipeline influenced  
Opportunity creation  
Revenue impact  
Return on investment  
Identify trends, lessons learned, and recommendations for continuous improvement.  
 
Required Qualifications 
2+ years of experience in event marketing, Sales, field marketing, demand generation, or event management.  
Experience managing conferences, trade shows, webinars, and corporate events.  
Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.  
Experience working cross-functionally with Sales and Marketing teams.  
Strong analytical skills and ability to measure and communicate marketing impact.  
Excellent written, verbal, and interpersonal communication skills.  
Proficiency with CRM and marketing automation platforms preferred.  
 
Preferred Qualifications 
Experience in Construction, B2B technology, SaaS, professional services, or consulting environments.  
Experience managing sponsorships and industry association relationships.  
Familiarity with event management and webinar platforms.  
Knowledge of lead generation and pipeline reporting metrics.  
 
 
Physical Requirements & Work Environment 
Ability to travel as needed to support events, conferences, and company initiatives.  
Ability to work occasional evenings or weekends in support of event schedules.  
Ability to sit, stand, and move throughout event venues for extended periods.