Facebook Ads Specialist - Wellness Studio Student Acquisition - Contract to Hire
About Us: We're an established Denver yoga and wellness studio ready to scale our student base through paid advertising. We have strong organic retention and a proven membership model - now we need someone who can consistently bring qualified new students in the door and optimize for membership conversions.
The Goal: Drive new student acquisitions through Facebook/Instagram ads with a focus on converting trial offers into paying monthly members. We're looking for profitable customer acquisition, not just cheap leads. Our target is 5-10 new members per week through a predictable, sustainable system.
Your Responsibilities:
Strategic Marketing Development
Develop and execute Facebook/Instagram ad strategy focused on local student acquisition
Create compelling offer positioning and messaging that resonates with our ideal clients (and repels tire kickers)
Build a comprehensive "attraction system" combining paid ads with organic strategies
Design conversion-optimized funnels (typically intro offer → membership conversion)
Campaign Management & Optimization
Set up and manage geo-targeted campaigns for the Denver metro area
Create and test compelling ad creative and copy for wellness/yoga audience
Implement tracking and attribution for online-to-offline conversions (ad click → studio visit → membership signup)
A/B test audiences, creative, offers, and landing page variations
Optimize campaigns for lifetime value, not just initial conversion
Work toward achieving lead costs under $5-10 and strong conversion to membership
Lead Management & Nurture
Set up automated lead nurture systems via SMS, email, and calling
Ensure no opportunity falls through the cracks with systematic follow-up
Coordinate with our team to manage lead flow and studio capacity
Track and optimize the complete journey from lead to paying member
Reporting & Analysis
Provide weekly performance reports with key metrics: CPL, CAC, ROAS, trial-to-member conversion rate
Calculate true customer acquisition costs including lifetime value
Identify opportunities for continuous improvement and scaling
Ideal Candidate Has:
2+ years managing Facebook ads for local service businesses (fitness/wellness industry strongly preferred)
Proven experience with location-based targeting and local lead generation
Track record of achieving consistent lead generation (5-10+ new clients per week for similar businesses)
Understanding of multi-step conversion funnels (trial offer → paid membership model)
Experience tracking offline conversions and calculating true customer acquisition costs
Strong copywriting skills for wellness-conscious audiences that highlights unique positioning
Knowledge of Facebook Business Manager, Ads Manager, and analytics tools
Experience setting up automated lead nurture and follow-up systems
Portfolio showing actual campaign results with metrics
Bonus Points For:
Located in Denver or familiar with the Denver wellness market
Experience with wellness studio booking/CRM systems (Mindbody, etc.)
Google Ads experience for future expansion
In-house creative skills (basic graphic design, video editing)
Background in building comprehensive "flywheel" marketing systems that combine paid and organic
Experience with SMS marketing and multi-channel lead nurture automation
Understanding of consultative sales approaches and high-conversion sales processes
To Apply: Please include:
Examples of local business campaigns you've managed (fitness/wellness preferred)
Specific metrics from a successful campaign: CPL, CAC, conversion rates, ROAS, and number of new clients generated weekly
Your approach to testing and optimizing for membership conversions (not just leads)
Experience with lead nurture automation and follow-up systems
Case study showing how you've helped a similar business achieve predictable, consistent client acquisition
Availability for a brief intro call
Note: Studio name and additional details will be shared during our initial interview.
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